rEvolution Consults on Title Sponsorship for Navistar LPGA Classic
Inaugural Event Takes Place September 25-30, 2007 at Robert Trent Jones Golf Trail in Prattville, Ala.
Chicago, IL, September 28, 2007 --(PR.com)-- rEvolution, the Chicago-based integrated sports marketing and media services agency, consulted on the title sponsorship on behalf of Navistar for the “Navistar LPGA Classic,” an inaugural 72-hole tournament at Robert Trent Jones Golf Trail in Prattville, Ala. This featured LPGA Tour event will be held from September 25-30, 2007 on the Senator Course at the Capitol Hill location of the Robert Trent Jones Golf Trail. More than 130 pro golfers are expected to participate, including top players Lorena Ochoa, Karrie Webb, Christie Kerr, Natalie Gulbis and Morgan Pressel.
“Our title sponsorship of the Navistar LPGA Classic links the proud tradition of Navistar's heritage to the dramatic growth and popularity of the LPGA Tour,” said Mike Cerilli, Director of Marketing Communications, Navistar International Corporation. “Alabama is home to many Navistar employees and their families, and we wanted to make an investment in the community and this tournament. We chose to work with rEvolution in order to maximize our involvement as a title sponsor of the new Navistar LPGA Classic.”
In additional to the title sponsorship, rEvolution consulted on additional hospitality offerings, more prominent on-course signage, accommodations for customer events, television advertising placements and developed partner programs on behalf of Navistar.
“We’ve consulted many of our clients, from Yellow Roadway Worldwide to Target, on the most strategic and cost-effective ways to optimize their sports marketing and media sponsorships,” said Jeff Gooding, rEvolution Senior Vice President of Marketing. “By applying our marketing expertise to Navistar’s LPGA title sponsorship, Navistar positions itself for a greater return on investment and positions the Navistar LPGA Classic as a featured event on the LPGA Tour for years to come.”
The Navistar LPGA Classic is a multimillion dollar event showcasing a full field of professional LPGA golfers. The inaugural tournament is scheduled to be televised nationally and internationally on the Golf Channel. For more information about the upcoming Navistar LPGA Classic visit www.navistarlpgaclassic.com.
About Navistar
Navistar International Corporation (Other OTC: NAVZ) is the parent company of International Truck and Engine Corporation. The company produces International® brand commercial trucks, mid-range diesel engines and IC brand school buses, Workhorse brand chassis for motor homes and step vans, and is a private label designer and manufacturer of diesel engines for the pickup truck, van and SUV markets. Navistar is also a provider of truck and diesel engine parts. A wholly owned subsidiary offers financing services. Additional information is available at www.navistar.com.
About rEvolution
rEvolution is an independent and fully-integrated sports marketing and media services agency. Chicago-based with an international vision and reputation, rEvolution joins forces with its clients in creating and implementing innovative business-building marketing programs through sport. rEvolution's integrated services environment includes: sponsorship, media buying and planning, promotion, event management, hospitality, mobile marketing, software solutions, research and measurement. rEvolution’s team of industry experts specialize in action/youth sports, collegiate sports, international sports, lifestyle sports, motorsports, and professional sports. More information about rEvolution and the unique experiences created and executed for corporations is available at www.revolutionworld.com.
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“Our title sponsorship of the Navistar LPGA Classic links the proud tradition of Navistar's heritage to the dramatic growth and popularity of the LPGA Tour,” said Mike Cerilli, Director of Marketing Communications, Navistar International Corporation. “Alabama is home to many Navistar employees and their families, and we wanted to make an investment in the community and this tournament. We chose to work with rEvolution in order to maximize our involvement as a title sponsor of the new Navistar LPGA Classic.”
In additional to the title sponsorship, rEvolution consulted on additional hospitality offerings, more prominent on-course signage, accommodations for customer events, television advertising placements and developed partner programs on behalf of Navistar.
“We’ve consulted many of our clients, from Yellow Roadway Worldwide to Target, on the most strategic and cost-effective ways to optimize their sports marketing and media sponsorships,” said Jeff Gooding, rEvolution Senior Vice President of Marketing. “By applying our marketing expertise to Navistar’s LPGA title sponsorship, Navistar positions itself for a greater return on investment and positions the Navistar LPGA Classic as a featured event on the LPGA Tour for years to come.”
The Navistar LPGA Classic is a multimillion dollar event showcasing a full field of professional LPGA golfers. The inaugural tournament is scheduled to be televised nationally and internationally on the Golf Channel. For more information about the upcoming Navistar LPGA Classic visit www.navistarlpgaclassic.com.
About Navistar
Navistar International Corporation (Other OTC: NAVZ) is the parent company of International Truck and Engine Corporation. The company produces International® brand commercial trucks, mid-range diesel engines and IC brand school buses, Workhorse brand chassis for motor homes and step vans, and is a private label designer and manufacturer of diesel engines for the pickup truck, van and SUV markets. Navistar is also a provider of truck and diesel engine parts. A wholly owned subsidiary offers financing services. Additional information is available at www.navistar.com.
About rEvolution
rEvolution is an independent and fully-integrated sports marketing and media services agency. Chicago-based with an international vision and reputation, rEvolution joins forces with its clients in creating and implementing innovative business-building marketing programs through sport. rEvolution's integrated services environment includes: sponsorship, media buying and planning, promotion, event management, hospitality, mobile marketing, software solutions, research and measurement. rEvolution’s team of industry experts specialize in action/youth sports, collegiate sports, international sports, lifestyle sports, motorsports, and professional sports. More information about rEvolution and the unique experiences created and executed for corporations is available at www.revolutionworld.com.
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Contact
rEvolution
Dan Lobring
312-529-5833
www.revolutionworld.com
Dan Lobring
312-529-5833
www.revolutionworld.com
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