NanoCanter Launch on Kickstarter.com

New York, NY, January 29, 2014 --(PR.com)-- Discover a New Way to Enjoy Wine

NanoCanter is a patent pending, groundbreaking wine aerator developed in Charlotte, NC by three local entrepreneurs. On January 29th, 2014, NanoCanter will make its debut on the crowdfunding site, Kickstarter.com.

NanoCanter (www.nanocanter.com) is a rechargeable, battery-operated appliance using magnetics to swirl wine in a specially designed decanter. Rather than waiting hours for an opened bottle of wine to breathe on its own, the NanoCanter increases the speed bringing the natural bouquet and tertiary aromas to the surface. This revolutionary device is designed to aerate wine within twenty minutes of opening the bottle.

Wine is a beverage that is meant to age for several years after it has been bottled at the vineyard. Most wine sold in the United States is consumed before it has aged to perfection. The NanoCanter reduces the aeration process by folding layer after layer of oxygen into the decanter for approximately five to twenty minutes, depending on the varietal of the wine. The result is a much more enjoyable wine with intense aromas and smoother, velvety tannins.

Unlike its competition, the NanoCanter is not a handheld device. Consumers simply pour wine into the NanoCanter, set the timer, activate the spinning cycle, and walk away. When ready, pour the aerated wine into a glass and enjoy.

Craig Herlong, Mario Cifaldi, and Adam Castelsky founded NanoCanter in 2012. These three entrepreneurs met in Charlotte, North Carolina and they each have differentiating ties to the food and beverage industry. Craig Herlong is a level two certified wine sommelier and has represented wine distributing companies as a salesperson since 2005. Adam Castelesky graduated with a hospitality management degree from Johnson & Wales and worked as a senior mixologist for several high-end restaurants and resorts throughout his career. Mario Cifaldi is an electronic engineer and inventor by trade. He is the CEO of SilverLungs, a high pH colloidal silver generator and lung delivery system, and he is accredited for the invention of the NanoCanter.

While sharing a bottle of wine one evening, they each agreed traditional wine aerating devices do not produce the full aromas and flavors intended by vintners. After several days of tinkering in his garage, Mario engineered a prototype that was approved by the team. With enough money to produce seven demonstration models, the team has tested its product with positive feedback from restaurants and wine lovers in their local community.

“The NanoCanter is the best tool I have ever used in revealing the primary, secondary, and tertiary aromas of the bouquet in wine. The ability to set the NanoCanter for a specific amount of time is a godsend for guests who order wines above the 93 point range for they can be quite tight upon opening.” - Kenneth Pace, CHS, CSW, Sommelier and Beverage Director at Ruth Chris

By leveraging kickstarter.com, a crowdfunding platform for creative projects, the founders of NanoCanter seek to raise a minimum of $150,000 within sixty days after the launch on December 2nd, 2013. Although investors will not receive any equity in the business, they are eligible for rewards provided by the creator based on the amount allocated. NanoCanter will use the donated funds to manufacture the product, promote the brand, and expand sales activity to wholesalers and consumers in the United States.

According to the Wine Market Council 2012, approximately 35% of the American population (313 million people) annually consumes wine at a rate of almost three gallons per capita. NanoCanter will promote its brand within states of the highest wine consumption. Of the top 20 states indicating wine consumption growth, Charlotte - Rock Hill - Gastonia ranks in at number 17. The popularity of wine continues to increase in the U.S. market and that is expected to trend upward over the next 17 years.