Brand Affinity Technologies to Sponsor Q1 Digital Sports Fan Engagement Conference

Chicago, IL, February 13, 2014 --(PR.com)-- Brand Affinity Technologies (Brand Affinity) a technology and marketing services company focused on activating, engaging and monetizing the fan, will be sponsoring the Q1 Productions Digital Sports Fan Engagement Conference, taking place March 3 & 4, 2014 in Dallas. Marketing executives from sports organizations, major brands and facilities will gather at the meeting to discuss the valuable opportunity that digital and social media provides for continuous communication with fans and an increase in revenue through partnerships and advertising.

“We are excited to partner with Q1 Productions at the Digital Sports Fan Engagement Conference,” said Ryan Steelberg, Chief Executive Officer of Brand Affinity. “Our company is focused on continuously developing innovative ways to more effectively engage fans at scale. We are looking forward to the opportunity to learn from and contribute to the discussions with leaders in the Industry at the conference in March."

In addition to sponsoring the conference program, Ryan Steelberg will present on Monetizing Fan Engagement Through Branded User Generated Content. This 45-minute session will offer attendees insightful strategies for activating fan photos to create personalized branded experiences while introducing new revenue streams through fan engagement programs.

Brand Affinity provides professional sports teams, entertainment venues and advertising brands with innovative fan engagement services, including fan photography and e-commerce solutions. Within the sports industry, teams from the NFL, NBA, NHL and Major League Baseball leverage Brand Affinity’s offerings to activate fans before, during and after the game.

With over 100 sports teams, major brands and marketing agencies scheduled to participate in the conference this year, the event will certainly be the must-attend sports engagement conference for 2014.

“Q1 is thrilled to partner with such industry leaders as Brand Affinity Technologies, who connect brands and audiences to engage and monetize fans,” comments Kate Jeter, Production Director. “Brand Affinity’s data-driven guidance helps teams to actively engage while influencing fan behavior.”

For more information regarding the Q1 Digital Sports Fan Engagement conference, visit the Q1 website at www.q1productions.com/sportsfanengagement

About Brand Affinity Technologies:
Brand Affinity Technologies, founded in 2007, is the technology and marketing services company focused on activating, engaging, and monetizing fans. Brand Affinity’s offerings power highly-targeted and interactive 360° fan-centric experiences and promotions. Its partners include thousands of celebrities, athletes, professional sports teams and leagues, and event promoters. Brand Affinity’s FanMedia Solutions Group provides over 100 sports teams, entertainment venues, and advertising brands with innovative fan engagement services, including fan photography and e-commerce solutions. For more information, visit http://www.brandaffinity.net.

About Q1 Productions:
Q1 Productions designs and develops webinars, training courses, conference programs and forums aimed at specifically targeted audiences, including the life science and sports industries. Through a highly structured production process focused on research calls with end-users and key stakeholders in the industry, our team is able to understand the immediate business concerns of today’s leading executives. Whether focusing on new or pending legislative and health policy issues for the life science industry or upcoming marketing trends in the digital and mobile space for sports organizations, our programs provide solutions to the urgent educational and information needs of our attendees.