Video Shows You How to Organise a Photo-Call

New York, NY, February 12, 2014 --(PR.com)-- A picture, they say, is worth a thousand words. We live in a visual era. People take information from video and photographs. Companies retain photographers, hire models and commission props in order to get publicity. This new video from the Irish Academy of Public Relations gives advice and guidance on how to do it professionally.

“There are so many elements involved in creating a good photo,” said Ellen Gunning, director of the Irish Academy of Public Relations. “It starts with a good idea and a good photographer. The photographer’s eye is crucial, but so is the initial idea. It should be innovative, possibly quirky. It might involve celebrities. It certainly will involve people doing interesting things. You need action, and clever props can bring the story alive,” she added.

Photographs are used to generate interest in new products, fundraisers, book launches, new theatrical productions – just about anything in fact. They are often used alone, without press releases. They are used by traditional print media and social media like Facebook. They enhance websites and add interest to blogs.

This new video (http://www.irishacademy.com/us) is the eighth in a series of nine educational videos uploaded by the Irish Academy of Public Relations since September of last year. The Academy teaches photo-call skills as part of their Certificate in Public Relations course (http://www.irishacademy.com/us/online-courses/online-certificate-in-pr/course-intro) . The next course begins on 13 March 2014.