New Book "8 Essential Exchanges: What You Have To Give Up To Go Up" by Kevin Paul Scott Released

Atlanta, GA, February 13, 2014 --(PR.com)-- Baxter Press announces the release of "8 Essential Exchanges: What You Have To Give Up To Go Up" (ISBN 978-1-888237-95-6, Baxter Press) by Kevin Paul Scott. The book is available in both a hardback and Kindle edition. "8 Essential Exchanges: What You Have To Give Up To Go Up" explores exchanges that both businesses and individuals need to make in everyday life to go from a comfortable and safe position to an even better position. The book is ideal for business leaders in upper management and for employee training programs, as well as individuals who want to enrich their life. The book is easy to read with short questions at the end of each chapter to allow the reader to take an evaluation of where they are in making exchanges. Scott discusses that decision making should be based upon sacrificing certain elements to go from a good to an even better position. In the book, he makes the point that too often businesses and individuals often base decisions from a negative – going from a bad situation to a better or defensive posture when they should be looking at decision making as exchanging a good position for an even better position.

“Making exchanges in our life can often be uncomfortable,” says Kevin Paul Scott, author of "8 Essential Exchanges: What You Have To Give Up To Go Up." “In my book, I discuss why we shouldn’t be uncomfortable with making exchanges but rather embrace them.

“We make exchanges everyday of our life when we make decisions,” continued Scott. “Businesses and individuals need to look at the exchanges as going from a good place to an even better place and that is the core message of '8 Essential Exchanges: What You Have To Give Up To Go Up.'"

"8 Essential Exchanges: What You Have To Give Up To Go Up" has earned strong reviews and has been endorsed by legendary college football coach and Hall of Famer, Vince Dooley of the University of Georgia and Gary Whitehill founder of the New York Entrepreneur Week. The book discusses how to go about making exchanges between good things and even better things that can shape a company’s dynamic or person’s life. The eight exchanges that Scott identifies are:

1. Exchanging stability for significance
2. Exchanging fans for friends
3. Exchanging dollars for difference
4. Exchanging expedience for excellence
5. Exchanging shifting sands for solid rock
6. Exchanging being the master of none to being the master of one
7. Exchanging acceptance for accomplishment
8. Exchanging the immediate for the ultimate

Kevin Paul Scott has spoken to leaders on six continents from more than 100 countries. Kevin co-founded the ADDO Institute and ADDO Worldwide. The ADDO Institute received the Governor’s International Award for “New Company of the Year” in the state of Georgia. Currently, ADDO Worldwide has developed a nationwide leadership curriculum sponsored by Chick-fil-A. He has been named to the "40 under 40" lists for Georgia Trend and then the Atlanta Business Chronicle.