Joan Oloff Shoes at FN Platform in Las Vegas on February 18-20

San Francisco, CA, February 14, 2014 --(PR.com)-- Bay Area-based foot surgeon, Dr. Joan Oloff will be revisiting Las Vegas on February 18-20 with her fall collection.

She will present her new line and models at FN Platform, which is North America’s most comprehensive footwear trade forum.

Joining her will be Maurizio Iacopini, the 3rd generation designer and shoe maker in Italy who makes Joan Oloff Shoes in his factory.

The spring collection is already available in several stores and buyers have had the opportunity to evaluate the comfort and unique features of this new brand. According to many reviews sent to us by women who have bought our heels, the level of comfort is beyond anything they tried before and the quality of the shoes is superb.

“The luxury shoe business is being led by designers who have little knowledge of the anatomy or physiology of the human foot,” Dr. Oloff explains. “But only a thoughtful cooperation of scientific and creative approach can guarantee that the shoes you’re wearing will feel as good as they look. I have set out to re-engineer the high heel shoe to match the anatomy and physiology of the foot more naturally.”

Explaining the technology Dr. Oloff said that her patent pending technology involves several specific changes to the typical high heel shoe so it will reflect the needs of all women, regardless of foot type. This technology supports the foot in a way only thought possible with custom orthotics.

“I want women to understand that they can have it all! My team and I have created beautifully elegant shoes that women can stand and walk in throughout the day. They will no longer have to call their dress shoes their sitting shoes!” says Dr. Oloff.

FN Platform will take place:
When: February 18-20, 2014
Time: 9 a.m. to 6p.m.
Where: Las Vegas Convention Center South Hall, Booth #80709

For more information, please contact their representative or visit their website:
joanoloffshoes.com