Launch of Nelio A/B Testing PRO - Conversion Optimization for WordPress Sites

Barcelona, Spain, February 17, 2014 --(PR.com)-- Nelio A/B Testing (wp-abtesting.com) is a native Conversion Optimization service for WordPress sites that will ultimately help website owners better understand their customers and increase their revenues.

The service allows to A/B test (also known as split test) alternatives of any element of a WordPress site to determine which version best achieves pre-defined marketing goals. Easily create two or more alternatives of any page, post, or theme in the WordPress site and let out service to automatically evaluate which one converts better (where a conversion could be a site visitor making a new purchase, a subscription to a mailing list, or a visit to a specific page on the site). Essentially, the service can help to convert the site visitors into real customers.

In order to use the service, the subscribers just have to install a plugin on its WordPress site. The one plugin will work flawlessly with WordPress multisite as well as integrate seamlessly into the dashboard. This will provide a well-known interface for defining tests, displaying their progress and results, and applying the winning alternative. In contrast with simple WordPress A/B Testing plugins, Nelio A/B Testing is compatible with cache plugins. In other words, there is not need to leave WordPress to test a site, the subscriber will not be forced to learn about or use external tools, and will be assured that everything works perfectly within WordPress. All of the data collection and processing is done on Nelio backend servers to avoid any performance penalty on the WordPress installation.

Nelio is proud to announce the availability of a new Professional Plan (wp-abtesting.com) of Nelio A/B Testing that includes heatmaps and multigoal conversions. The new heatmap tool allows subscribers to track where their visitors click or spend time with their cursor on their WordPress sites. Multigoal conversions allows to test multiple marketing goals at one time in one experiment. These tools will enhance the experience with Nelio A/B Testing as well as improve the understanding of the customers’ site navigation.

Why are these new features are so interesting?

- Heatmaps track the position of the customers’ mouse cursor so that the subscriber can view the hottest zones on your pages (that is, where they spend more time and which elements get more clicks, the latter using a specific ClickMap).

- Multigoal conversions allow to test multiple marketing goals at one time in one experiment. Finally, the subscriber can know, for example, which alternative gets more conversions for its basic subscription plan, and which one gets more conversions for the professional one.

- A/B testing of CSS code allows to tweak the look and feel of the website. It is ideal for small changes, such as font faces, coloring, text decorations, and so on.

Nelio is now offering a special deal (wp-abtesting.com): anyone who purchases a yearly subscription to the service will receive the professional package for the price of the basic one. And, moreover, they’ll benefit from this amazing discount (65% off) forever.

Consultancy services which could include a review of the conversion strategy of a site, suggestions of possible tests to conduct, etc. are also available.

Anyone who wants to outperform its competitors should use real data with Nelio A/B Testing.