Celebrity Photographer to Attend Instore Promotion During Sundance

Los Angeles, CA, January 13, 2006 --(PR.com)-- Noted photographer, author and digital image pioneer Brad Elterman will make a personal appearance at Expressions at 312 Main Street, Park City UT on Sunday January 22, 2006 from 2-5pm, where his new t-shirt line, Paparazzi Chic will grace the Main Street shop's window.

Elterman has chronicled and documented celebrity culture, fashion and music and film figures since 1974. His new collection of 100 per cent cotton “Paparazzi Chic” high end t-shirts integrate his own amusing but powerful text captions into individual slogans, commenting on today’s celebrity culture. “I wanted to do something creative and I’ve always been interested in the apparel business,” Elterman mentions.

“The paparazzi name is a very sexy thing now,” says Elterman. “It’s an eye-catcher. I was always the guy on the inside working for the talent, the record company or the magazine. Back then there were only twenty people at the premieres, today there are well over a hundred. I would see the paparazzi lurking outside of Chasen's or at the backstage door, but all they did was shoot the stars from the stage door to the car door and then call it a night. Today there are packs chasing them all the way back to Bel Air or Malibu and camp out all night for more photos. It is disgusting and the funny thing is that everyone wants to see these photos."

“In addition,” Elterman continues, “in the last ten or twenty years, entertainment industry publicists have limited or prohibited access to their clients, and very generic poses and ‘photo ops’ are the result. The PR people have taken the fun out of the scene and hampered the art. The photos I took in the ’70s and ’80s could never happen today. Part of the reason for the high bounty for paparazzi photos is all due to the tight access that PR people have created. At the end of the day the tabloid reader does not want to see a posed photo of a star holding a trophy. They want to see them out and about on the street looking like normal folks."

Elterman has created clever slogans for his debut foray into the designer clothing world. Buzz words like “No Photos,” “Stop Taking My Photo,” “Call my agent,” and “PR Nightmare,” are among the first batch of text that grace the front of his “Paparazzi Chic” T-shirts "This line is my take on the present war between celebrities and the paparazzi."

Just weeks ago the newly signed California "Anti Paparazzi Law" went into effect to crack down on unethical photographers involved in high speed chases with the potential for serious accidents. " I am still for First Amendment activities, but let's face it, many of these so called paparazzi are not really very professional".

"The shirts have sold well and I am delighted that we will have prime exposure at Expressions to celebrities attending Sundance." Elterman an avid skier and regular visitor to Park City, has many friends in the area.

For more info: (310) 980 8822, brad@paparazzichic.com

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