HotPluto.com Launches New Video Ad Directory

Valencia, CA, October 05, 2007 --(PR.com)-- On October 15, 2007, Hot Pluto (www.hotpluto.com), the world’s first web-based video advertising portal, will begin providing free video advertisement listings to businesses.

The free listing option includes one free Video Ad and a single business category listing. As an additional option, companies may select a monthly subscription for one of several premium levels that gives them extended video options (up to 6 Video Ad's), additional category placements, create & offer discount coupons, increased visibility listing options and Interactive Tools the Consumer can use to communicate with the Advertiser. In addition to the premium levels, Hot Pluto offers businesses the highest visibility by placing their advertisement in the Featured Video Ad scroll that appears near the top of the Hot Pluto home page. To go one step further, consumers get involved by rating advertisements. The highest rated Ad’s are placed into the weeks’ Hot Spots section.

Consumers may now personally view advertisements, get discount coupons, interact with Advertisers and then click through to the website for more information about that business. To make it easy to refer back to the business information, consumers can send details about a business to their cell phone. Consumers now have a personal connection with businesses that offer products and services they want and finally feel their shopping experience is similar to walking into their favorite store.

The launch of HotPluto.com will commence with the City of Pasadena, CA, and will continue by adding additional cities throughout Southern California , spreading throughout the West and ultimately covering the globe.

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