Aveda Commits to Raising $6 Million to Benefit Water Conservation

Corpus Christi, TX, March 22, 2014 --(PR.com)-- April is Earth Month at Aveda™, The Art and Science of Pure Flower and Plant Essences. In 2014, the botanical beauty brand is committed to raising $6 million for clean water and Corpus Christi’s very own Aveda Institute Corpus Christi is stepping up to support the effort alongside thousands of other Aveda locations around the world.

Aveda Institute Corpus Christi has set a fundraising goal of $6000 and will host a fashion show, Catwalks for Water, at Havana (#105, 500 N. Water St.) on Friday, April 25, 2014, at 7:00PM. Most notably, Aveda Institute Corpus Christi will participate in a Global Cut-A-Thon and Beyond on Monday, April 7, 2014. Aveda Institute Corpus Christi encourages all to bring a guest to the event to help Aveda reach to goal of $6 million. Aveda stylists in salons worldwide will volunteer their time to offer haircuts and beauty services in return for a donation to Earth Month, a simple and beautiful way for their guests to actively care for the environment.

Aveda professionals in more than 30 countries have collectively raised more than $32 million for in support of Earth Month since the campaign’s inception in 1999. Beginning in 2007, Aveda has donated Earth Month proceeds to organizations working to combat the clean water crisis – to date more than $26 million have been directed to support hundreds of clean water projects on six continents. Funds raised by Aveda Institute Corpus Christi will benefit Gulf Restoration Network and Lower Mississippi Riverkeeper – local charities that work to protect our waters from pollution.

“We believe that good business is responsible business,” says Bianca Velasquez, School Director. “It is so gratifying to participate in a program like Aveda Earth Month that allows us to participate in a global initiative that directly benefits the community where we live and work.”

“Social responsibility has been a pillar of the Aveda ethos since the brand’s founding in 1978,” says Holly Zapata, owner. “Aveda professionals are living proof that beauty and environment are connected – their passion for Earth Month and achievements are truly remarkable.”

Call 361-992-5000 to book your Appointment for the Earth today or visit www.avedainstitutestexas.com for more information.