Innovation Direct™ Leading the Charge in Licensing Campaign for Carry All Cooler Invention

South Miami, FL, March 25, 2014 --(PR.com)-- An innovative new product designed to significantly improve the functionality of a common outdoor accessory, the Carry All Cooler, has been developed by Donna James of Richmond, Virginia. The invention's unique design provides its users with a highly durable and useful product that can be used for a wide variety of activities.

The Carry All Cooler allows fishermen the ability to store both their catch and food in one place. Additionally, the Carry All Cooler provides ample storage space for both food and other accessories, such as fishing rods and umbrellas. The product’s proprietary features render it conveniently portable to parks, beaches, fishing docks, and other outdoor settings. Furthermore, the Carry All Cooler eliminates the need to have transport multiple coolers or containers and will also be competitively priced, adding to its appeal.

The Carry All Cooler is also in Patent Pending status within the United States Patent and Trademark Office.

The inventor of the Carry All Cooler now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the sporting goods accessories industry are currently being targeted as candidates to eventually commercialize the Carry All Cooler on a worldwide basis.

In July 2013, Mrs. James contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Carry All Cooler to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Carry All Cooler and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.