Innovation Direct™ Designated as Official Marketing Representative for Patent Pending Sparkle Celebration Candles Invention

South Miami, FL, March 30, 2014 --(PR.com)-- An innovative new product designed to put a fun and functional new twist on traditional birthday candles, the Sparkle Celebration Candles, has been developed by Russell Backes of Tallahassee, Florida. The invention's unique design enables it to effectively address many of the common problems associated with the handling and lighting of conventional birthday candles.

Although birthdays are certainly associated with overall fun and the consumption of delicacies such as cake, there can be a few somewhat annoying aspects associated with the preparation of the celebratory activities. For example, birthday candles can often prove uncooperative, with their waxy composition often proving to be a challenge when it comes to having them stay in one piece for a certain period of time.

With this type of problem in mind, the Sparkle Celebration Candles have been developed. The Sparkle Celebration Candles’s proprietary features will allow the user to light them without effort or hassle. The product will also easily lend itself to personalization with respect to commemorating the celebrator’s specific age or special milestone age that may be being reached. Additionally, the Sparkle Celebration Candles eliminates common problems such as premature melting of candles before they are all lit. It will also hold appeal for consumers of all ages and will be competitively priced.

The Sparkle Celebration Candles invention is currently in Patent Pending status within the United States Patent and Trademark Office.

The inventor of the Sparkle Celebration Candles now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the party supplies industry are currently being targeted as candidates to eventually commercialize the Sparkle Celebration Candles on a worldwide basis.

In September 2013, Mr. Backes contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Sparkle Celebration Candles to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Sparkle Celebration Candles and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.