Home Improvement and Roofing Contractor in Reading, PA, Joins Online Advertising Trend

Pottsville, PA, March 30, 2014 --(PR.com)-- In today’s digital age, more and more small businesses are advertising their services on the Web. In order to remain competitive and reach more Internet-savvy consumers, Fanelli Home Improvements, which serves the greater Reading area, is taking steps to boost its Web presence. By partnering with the local online marketing specialists at Prospect Genius, Fanelli Home Improvements hopes to more effectively share information about its services on the Web. Going forward, local homeowners seeking window replacement, roof installation, siding installation, and other home improvement services should have an easier time finding Fanelli Home Improvements online.

According to the 2013 AT&T Small Business Technology Poll, some 67% of small businesses use their Web sites to market to prospective customers. In joining this trend, Fanelli Home Improvements is making a strategic move, ensuring its service offerings are more visible alongside those of competitors who are already online. Internet advertising can be a key way for small businesses like Fanelli Home Improvements to reach more consumers in their local area who are specifically searching for the services they provide.

Prospect Genius makes a cross-section of online advertising practices available to its clients. For instance, the company will use search engine optimization (SEO) tactics to help Fanelli Home Improvements’ Web site display more prominently on search engine results pages for queries related to roofing contractors, insulation contractors, gutter installation, and the business’s other services. Studies have shown that sites in the top two or three search engine results get the most clicks, and with Prospect Genius’s help, Fanelli Home Improvements will have a greater chance of appearing in those coveted top slots for Reading-area queries.

“Making Fanelli Home Improvements more prominent online gives the business a chance to reach consumers who turn to the Web first when researching home improvement services,” says Matt Gallo, a digital marketing strategist with Prospect Genius. “Our overall aim is to help the business broaden its customer base and better meet the region’s home improvement needs.”

Since 1989, Fanelli Home Improvements has been Reading’s source for knowledgeable roofing contractors, siding contractors, insulation contractors, and more. The business strives for top-notch workmanship with a fast turnaround on every job.