Overland Agency Launches Video Ad Campaign for Aperion Audio
Portland, OR, October 24, 2007 --(PR.com)-- Award-winning West Coast branding and digital advertising firm the Overland Agency has launched a playful, interactive consumer electronics (CE) campaign for premium speaker manufacturer Aperion Audio. Streaming on knowledge-leading audio/video websites, the spots mock the crassness and impersonality of the big-box store experience, driving the discerning CE demographic to Aperion’s online-sales-only business model (AperionAudio.com).
The three-month, Overland Agency-created campaign promotes Aperion’s 30-day, risk-free, in-home “audition” of several products in its Intimus line; free shipping both ways is also included. The current spot can be viewed at AVGuide.com/products/speakers, SoundandVisionMag.com, AVRev.com, DigitalTrends.com, and others.
Aperion’s revolutionary business model includes selling directly to consumers in a market that normally channels merchandise through retail chains. Consequently, Aperion’s pricing is substantially less than that of CE giants. The company also invests considerably in ongoing R&D—a practice that routinely yields product honors such as a CNET Editors’ Choice award and recommendations in Sound & Vision and Stereophile.
“Aperion Audio is among the best in home audio, offering high-style, superior systems and exceptional support to a more sophisticated consumer class,” said video director/VP of Strategic Planning Greg Tozian of the Overland Agency. “We think this campaign will resonate with consumers’ increasing expectations for better quality and service, and drive improved traffic numbers to Aperion’s website.”
About the Overland Agency
The Overland Agency (OverlandAgency.com) is an internationally award-winning Portland, Oregon-based brand marketing and interactive advertising agency that serves as an online integrated marketing partner: a digital ad agency, web development shop, search optimization consultancy, and brand specialists in one company. In 2007, the agency was named among Oregon’s 100 Fastest-Growing Private Companies. Clients include adidas, Aegon Insurance, Ater Wynne, Dolphin Software, Extensis, Legend Homes, LightSPEED Technologies, Market Strategies International, Merix, Mitchell Lewis & Staver, and New Edge Networks. The agency also does pro bono work for such groups as the Oregon Council of Child and Adolescent Psychiatry and Habitat for Humanity.
###
The three-month, Overland Agency-created campaign promotes Aperion’s 30-day, risk-free, in-home “audition” of several products in its Intimus line; free shipping both ways is also included. The current spot can be viewed at AVGuide.com/products/speakers, SoundandVisionMag.com, AVRev.com, DigitalTrends.com, and others.
Aperion’s revolutionary business model includes selling directly to consumers in a market that normally channels merchandise through retail chains. Consequently, Aperion’s pricing is substantially less than that of CE giants. The company also invests considerably in ongoing R&D—a practice that routinely yields product honors such as a CNET Editors’ Choice award and recommendations in Sound & Vision and Stereophile.
“Aperion Audio is among the best in home audio, offering high-style, superior systems and exceptional support to a more sophisticated consumer class,” said video director/VP of Strategic Planning Greg Tozian of the Overland Agency. “We think this campaign will resonate with consumers’ increasing expectations for better quality and service, and drive improved traffic numbers to Aperion’s website.”
About the Overland Agency
The Overland Agency (OverlandAgency.com) is an internationally award-winning Portland, Oregon-based brand marketing and interactive advertising agency that serves as an online integrated marketing partner: a digital ad agency, web development shop, search optimization consultancy, and brand specialists in one company. In 2007, the agency was named among Oregon’s 100 Fastest-Growing Private Companies. Clients include adidas, Aegon Insurance, Ater Wynne, Dolphin Software, Extensis, Legend Homes, LightSPEED Technologies, Market Strategies International, Merix, Mitchell Lewis & Staver, and New Edge Networks. The agency also does pro bono work for such groups as the Oregon Council of Child and Adolescent Psychiatry and Habitat for Humanity.
###
Contact
Xposure Unlimited
Karamy Muessig
503.750.9041
www.overlandagency.com
Karamy Muessig
503.750.9041
www.overlandagency.com
Contact
Categories