Infusion Advertising's "Reasons for New Furniture" Campaign for Ashley Furniture HomeStore Receives Broadcast Kudos

Scottsdale, AZ, October 07, 2007 --(PR.com)-- Six thirty second Ashley Furniture HomeStore TV spots created by Scottsdale’s Infusion Advertising started airing last week. The “Reasons For New Furniture” campaign is a refreshing departure from traditional furniture advertising. “Our customers actually comment on the spots when they visit the stores – they always chuckle as they talk about the advertising – they love it” commented Michael Jedlowski, Ashley Furniture HomeStore Owner. Infusion Advertising President/Creative Director John Elef is the creative and marketing force behind the campaign. “We’ve been in business for a long time now but have been pretty low profile – ‘til now. This campaign has been so popular that our phones started ringing a couple of days after the spots began airing. I have to give Michael credit; when we presented the campaign I wasn’t sure he would even entertain the ideas because they are so nontraditional. But he saw the “sweet spot” in the commercials, loved their uniqueness and grasped the appeal of each of the stories. We strive to create advertising for all out clients that not only separates them and their business from the rest of the pack, but that give their customers a reason to relate – to predispose them to think of our clients goods or services first when the need arises. We think the “Reasons” campaign does that quite nicely.” Look for the campaign to run well beyond the New Year.

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