Long River Press to Publish "China: The Big Lie?, the Freakonomics for China Watchers."

San Francisco, CA, April 22, 2014 --(PR.com)-- Long River Press, an imprint of Sinomedia International Group, will publish "China: The Big Lie?" by Mario Cavolo in Spring 2014.

For more than a decade a small but increasingly vocal minority of television pundits and economists have been predicting Chinese economic collapse. Thus far these prognostications have proved incorrect and despite a great deal of pessimism, China's economy has remained remarkably resilient.

Author Mario Cavolo's unrelenting scrutiny of reality versus myth cuts through this anomaly, and at the same time reveals a little understood truth and game-changing revelation about the Chinese economy. Cavolo writes “within the walls of China exist an additional 6 to 10 trillion dollars in unknown, uncounted, off-the-books cash, much of it held in the hands of the supposed lower and middle-class citizens."

Nicholas MacDonald, Editorial Director of iTV-Asia writes, "Cavolo has written
the Freakonomics for China watchers. What Dubner and Levitt did for our
assumptions about how America and the global economy work, he does for China, upending all of our notions of how things are by combining shrewd observation, cultural insight, and basic microeconomics to blow apart finance column clichés about China’s rise. A must read for anyone perplexed about how this complicated and frustrating country keeps going--and keeps foiling its critics."

Mario Cavolo is currently Vice President of Scott PR China, where he works with
multinational clients including CBRE, Dow Chemical, AEGON-CNOOC and Weiden & Kennedy. He is also an Expert Resource Speaker for Vistage
International and selected facilitator for GE’s Professional/Advanced Leadership Development Program. He currently lives in Shanghai with his wife and son. China: The Big Lie? is his second book.

Sinomedia is a global media enterprise setting the standard for Chinese news, entertainment, and
networking opportunities within English-speaking communities. We deliver the latest, most succinct, and
culturally accurate information on China over a variety of platforms and digital spaces.
Sinomedia International Group: www.sinomediausa.com
Mario Cavolo’s Book: http://www.chinabooks.com/shop/bestseller-1/china-big-lie/