Plumbing Contractor in Stamford, CT, Launches New Web Site to Appeal to Online Shopping Demographic

Stamford, CT, April 22, 2014 --(PR.com)-- In today’s digital climate, many consumers have become accustomed to the convenience and speed of the online shopping experience. This preference often extends to consumer research, as well, which is why locally owned small businesses can benefit from creating a strong Web presence. In the Stamford area, plumbing contractor JNR Plumbing LLC is launching a new Web site as part of a comprehensive Internet advertising plan in partnership with the online marketing firm Prospect Genius. The goal is to help more area residents in need of plumber services to quickly and easily locate JNR Plumbing’s service offerings and contact information.

Online shopping is one of the most popular Internet activities. In fact, according to a 2012 study carried out by the Pew Research Center, approximately 70% of American adult Internet users rely on the Web to help them make purchasing decisions. Because people tend to research products and services online before making a purchase, even businesses that don’t generally offer e-commerce—such as plumbing contractors—can benefit from having a visible and accessible Web site. For JNR Plumbing, the move toward a stronger Web presence should result in a better connection with prospective customers.

Prospect Genius uses a variety of Internet advertising techniques for its clients. For instance, JNR Plumbing will now be able to take advantage of search engine optimization (SEO) to help its site appear closer to the top of relevant search engine results pages. Sites listed in the top results on Google, Bing, and Yahoo! are more likely to get additional traffic, which can lead to an influx of new customers.

“A plumbing contractor like JNR Plumbing can capture valuable traffic by reaching out to consumers who prefer online shopping,” states Prospect Genius SEO strategist Matt Gallo. “By making it easier for people in Stamford who need repiping services, water heater repair, boiler replacement, or other plumber services to find JNR Plumbing on the Web, we’re benefiting both the business and its customers.”

The professional plumber contractors at JNR Plumbing LLC have 18 years of experience on the job and are fully licensed and insured. The business services homes and businesses in the greater Stamford area.