Shift in Marketing Webcast Educates About Social Media in the Insurance Space

Palm Beach Gardens, FL, April 24, 2014 --(PR.com)-- The Employer Healthcare & Benefits Congress will host an educational webinar on Thursday April 24, 2014 to teach executives about the importance of a social media marketing campaign in the modern healthcare landscape. Find out how to maximize your budget with a retailored, thought leadership approach of creative webcast and white paper delivery.

To communicate in the new medium, marketing professionals need to find fresh opportunity. If you cannot distinguish a dominant edge, your competitors will leave you behind and your brand will become irrelevant. For many insurance companies, vendors and service providers, their product talk has become stale and another sound bite among the white noise.

“This webcast will teach people what they can do to boost their business using the tools of the modern digital age,” said Jonathan Edelheit, President of the Employer Healthcare & Benefits Congress. “I have many big name companies with little to no social media presence, and those that do have them are simply going about it the wrong way. The prevalence of social media in our culture is a gift for both individuals, and for companies; ensuring you are going about it the right can only benefit your initiatives.”

This webcast will discuss the following:
• Analyze shift in marketing and where your clients are making purchasing decisions
• Most effective ways to engage and brand thought leadership in its true value
• Best practices redefined for future, cutting edge marketing
• Strategy to effectively focus on lead acquisition
• Avoid outmoded marketing: Why dollars are wasted each year in digital media with little ROI
• Become a major influencer to significantly increase your client base and conversion of sales

Who should attend:
• Insurance Carriers & Voluntary Benefit Providers
• Solution Experts and Service Providers
• Wellness Companies
• Agents, Brokers, Consultants

To register, visit: https://health.webex.com/mw0401l/mywebex/default.do?nomenu=true&siteurl=health&service=6&rnd=0.545268321798741&main_url=https%3A%2F%2Fhealth.webex.com%2Fec0701l%2Feventcenter%2Fevent%2FeventAction.
do%3FtheAction%3Ddetail%26confViewID%3D1005579728%26%26%26%26siteurl%3Dhealth

Or contact Jenny Dodson: Jenny@EmployerHealthcareCongress.com or 561.792.4418 x810

About the Employer Healthcare & Benefits Congress
With multiple initiatives and platforms to unite the thriving employer healthcare industry, the Employer Healthcare & Benefits Congress (EHBC) is one of the largest US healthcare conferences in the country, with up to 1,500 attendees and up to 130 exhibitors and sponsors.

In addition to hosting its annual Congress, the EHBC is passionate about providing exceptional education to transform industry professionals into leaders. Through Specialist Certifications in Healthcare Reform, Corporate Wellness, Self Funding, and Voluntary Benefits, the EHBC offers a robust certification program with advanced educational requirements, comprehensive exam and continuing education resources.