Crest Financial Announces Mobile Advertising to Retailer Remarketing Plan in Effort to Protect Retailer Brand Integrity

Salt Lake City, UT, April 25, 2014 --(PR.com)-- As brand loyalty is significantly declining throughout America, Crest Financial pledges to maintain customer loyalty efforts to increase profits for partnering retailers by introducing mobile advertising.

A recent survey conducted by Ernst & Young found that just 25 percent of American consumers say brand loyalty impacts their buying behavior. With this, Crest has identified a solution to help their partnering retailers retain current and past customers.

For past customers who paid in full or who did not use their allocated approval, Crest will be adding mobile marketing to help send these buyers directly back to retailer locations. Starting May 1, 2014, customers will be provided text messages and automated phone calls with information about opportunities to save at their previous retailer’s store location.

A survey sponsored by AisleBuyer revealed that nearly 75 percent of consumers would switch brands if offered real-time discounts and promotions that were delivered to their smartphone in real time. While other finance companies have recently changed paths, Crest Financial is more dedicated than ever to maintaining customers for retailers and upholding brand integrity.

Crest Financial makes the decision of partnering with a finance company easy by providing brand security, marketing support, and an increased customer base through unique marketing relationships. Independently owned, Crest has no conflict of interest when providing customer financing or assisting with remarketing to retailer's existing database.

Loyalty is Contagious:
Crest Financial is loyal to their partner's brand and goals. With no rental locations or distribution centers, online or brick-and-mortar, Crest is dedicated to remarketing customers directly back to the stores of their merchants.

In a letter recently released, Director of Merchant Support Michael Baker reminded Crest’s retailers: “As partners, we are invested in your success. The majority of our marketing budget is allotted to remarketing to your customers on your behalf through direct mail, email, and even phone communications now.”

Merchants enjoy peace of mind knowing that Crest is dedicated to increasing sales of their merchant clients while providing exceptional customer service to all parties. Merchants also recognize the credibility that Crest Financial has built; with thousands of satisfied customers since 2005, retailers know that partnering with Crest means more sales and more customers. Newly enrolled retailers, ranging from single-store locations to top 100, accredit their enrollment with Crest Financial to Crest's innovative remarketing plan.

Augmenting Merchant's Marketing:
Crest Financial is dedicated to helping retailers increase sales. Crest goes above and beyond the average finance company by offering their unique remarketing services. Crest’s Merchant Support staff adds e-commerce integration, website graphic support, and direct retailer applications to its list of services provided free of charge.

The cost of offering financing for customers can no longer be measured in dollars or percent. Retailers nationwide now have to choose: select the right finance partner or irreparably damage brand integrity and lose the future purchasing power of customers to rental financiers.

Founded in 2005, Crest Financial provides lease-to-own programs to its retailers throughout the United States in furniture, appliances, electronics, jewelry, and various other industries. Crest Financial assists with customers' lease/purchases with no credit need and an industry leading $5,000 maximum customer approval. As part of their Build Good Credit with Crest campaign, Crest proudly reports customer payments to a credit bureau.