Free Business Plan Forecasting Online… for Established Companies, Entrepreneurs, Business Schools

Fuquay Varina, NC, October 11, 2007 --(PR.com)-- Market Share Forecaster, provided by MarketShareCentral, Inc., is a free Internet service that enables individuals evaluating business-to-business (BtoB) markets to quickly get an expert forecast of sales, market share, and pricing levels. The goal of Market Share Forecaster is to help companies to develop more accurate business plan forecasts for products and services by giving them a second opinion on their market potential. Companies simply need to input data or ratings for 15 questions about their markets. Market Share Forecaster is available at www.marketshareforecaster.com.

“Currently there are over 525,000 established BtoB companies worldwide that regularly prepare business plan forecasts. Additionally, each year an estimated 1.5 million BtoB entrepreneurs must prepare business plan forecasts of sales, market share, and pricing to justify funding requirements. Also, tens of thousands of business school students must analyze real and hypothetical BtoB markets each year. Market Share Forecaster provides a practical time-tested method to help these business decision makers to be more confident about their estimates of market potential," said Robert A. Sevio, President of MarketShareCentral, Inc.

For MarketShareCentral, Inc., offering a free business plan forecasting service means millions of potential visitors to its web site. It also means that Market Share Forecaster could develop into a hub for advertisers that want to reach established companies, entrepreneurs, consultants, and business school students using the service, said Mr. Sevio.

Bill Warner, Managing Partner, Paladin and Associates, said, "Market Share Forecaster provides a uniquely realistic resourced-based approach to estimating market potential in business-to-business markets. The result is a down to earth view of the market (sales, market share, and pricing levels) based on the amount of resources that a company is able to apply to achieve its marketing and sales objectives."

Janet Flynt, President, Safety Requirements, Inc., said, "Market Share Forecaster is a very useful tool for selecting markets and allocating resources. It provides a common-sense approach to forecasting sales and share. If you need guidance with market evaluation input, the help is clear and succinct. When you are done, you are confident that you have a lucid assessment of market viability."

Cliff Allen, President, Cliff Allen Consulting, said, "Market Share Forecaster provides an approach to forecasting sales and market share that looks at the problem in a simple business-like manner. It is easy to follow and you get a realistic business plan forecast in a short amount of time. The pricing guidance is a powerful plus."

Market Share Forecaster was developed by analyzing the performance of real companies of all sizes in business-to-business markets. The company's testing has shown that users of Market Share Forecaster generally familiar with their markets can get a first-cut business plan forecast of sales, market share, and pricing levels within 20 to 30 minutes.

One unique feature of Market Share Forecaster is its ability to forecast a pricing ratio that the forecasting company should employ against its leading competitor to achieve its forecasted sales and market share. Also uniquely, not only does the pricing ratio capability account for pricing required in new/high growth markets, it accounts for pricing required in displacement markets, where to make a sale, a competitor’s product must be displaced. The company is a leader in analyzing markets from the viewpoint of these two basic market types and knows of no other business plan forecasting system that offers this capability. To find out more about Market Share Forecaster you can go to www.marketshareforecaster.com.

About MarketShareCentral, Inc.:
Since 1995 MarketShareCentral, Inc. has provided market analysis software and services to a variety of companies worldwide. The company provides solutions that are focused on enhancing business planning decisions. A key part of the company’s business strategy is to build strategic partnerships with technology companies that can help to deliver first-class online services to businesses worldwide.

Editorial Contact:
Robin Lee, robin@marketsharecentral.com
(919) 971-1838

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