Appliance Repair Company in Kansas City, KS, Launches Mobile Site to Cater to Smartphone Users

Overland Park, KS, April 30, 2014 --(PR.com)-- Smartphone users in the greater Kansas City area will soon have an easier time finding insured professionals to carry out the appliance repairs they need. Through a new partnership with the online marketing firm Prospect Genius, Overland Park–based appliance repair company Appliance Rescue is taking steps to improve its Web site visibility and accessibility. Among Prospect Genius’s marketing tactics on Appliance Rescue’s behalf is the creation of a new mobile Web site, which will enable prospective customers who prefer to browse the Web on their smartphones to quickly and easily locate Appliance Rescue’s contact and service information.

According to a 2013 Nielsen report, approximately 65% of U.S. mobile subscribers own a smartphone. Once people have become accustomed to the convenience and speed of accessing the Internet on a mobile device, they may wish to avoid switching over to a desktop computer when doing consumer research. That’s why small businesses can benefit from creating mobile versions of their Web site. Launching a mobile-friendly site can help avoid the frustrating formatting issues, such as miniscule text and photos that don’t load properly, that can result from viewing a desktop-only site on a mobile device.

Mobile site creation is just one of the Internet marketing tactics Prospect Genius is using to help Appliance Rescue become more accessible to Kansas City–area homeowners. Prospect Genius will also call on search engine optimization, professional content creation, directory placement, and other proven Web advertising strategies to ensure that people in Appliance Rescue’s local area who need refrigerator repair, dishwasher repair, and other appliance repair services are able to find the business easily online.

“In today’s digital climate, having a mobile Web site is a great way for a small business to gain a competitive edge,” explains Matt Gallo, a Web marketing strategist with Prospect Genius. “By appealing to smartphone users as well as to consumers who prefer to access the Web on a desktop computer, Appliance Rescue can reach a broad cross-section of homeowners in Kansas City who might need appliance repairs.”

Appliance Rescue’s knowledgeable technicians have more than 25 years of experience in the appliance repair industry. The business offers residential refrigerator repair, washing machine repair, dryer repair, and more in and around Kansas City.