How to Win at Your Business - Through SEO

Richmond, VA, May 08, 2014 --(PR.com)-- It has never been more important than now for a business to have prominent, accurate, and popular results for their company online. The rise of search engine optimization (SEO) has made it more and more difficult for an average small business with no expertise in the web to get a coveted listing on search engines such as Google or Bing.

The exciting new happenings at Virginia SEO make the online wants and demands of any small business a pragmatic reality. Virginia SEO specializes in internet marketing and working with small businesses to get mutually beneficial internet marketing results. In a field that become increasingly demanding, Virginia SEO has been able to combine innovative practices with custom care in a manner that consistently delivers high quality results to their customers.

Virginia SEO knows that the businesses that thrive online are able to work with SEO instead of against it, and generate revenue and more recognition for their business because of it. The key to a good SEO marketing campaign is to know what one's target audience is searching for, where they are searching for it, and why they are searching for it. Working with Virginia SEO is the first crucial step on that journey.

Painful Recent Algorithm Changes

Every part of a website is vulnerable to search engine scrutinization. Google clearly is at the head of the fury over SEO, as three out of every four searches online are done by Google users. However, it is very easy for SEO tricks from even just a few months ago to become outdated. Google makes over 500 algorithm changes per year according to CEO Eric Schmidt in an interview a few years ago.

With over 1.5 changes every single day, a popular SEO tactic that a small business may learn about online may be ineffective when they implement it, or even worse, it could tank that business's webpage rankings. If this alleged tactic is perceived as a black hat technique, an SEO marketing scheme that Google perceives as using deception or masking, that tactic implementation can cause one's page rank to nosedive.

SEO Is Key

However, that does not mean launching an SEO marketing scheme is fruitless for all small business. In reality, it is quite the contrary. Businesses that learn to work with SEO companies and utilize just enough SEO will see incredible results for their online business and significant boosts to their sales and bottom line figures.

Led by SEO expert Chris Dill and SEO consultant Adys Lynn Dill, Virginia SEO has a staff dedicated to employing the best search engine optimization methods for your small company. One example of the cutting innovations Virginia SEO has broken through with is the implementation of SEO Video Training by Virginia SEO. With an abundance of short, digestible video clips readily available for their customers, Virginia SEO provides the groundwork for businesses to take the steps to succeed online themselves.

At the beginning of SEO development, images and graphics were generally completed ignored from ranking results, and therefore, were ignored by most SEO-conscious websites. However, as Google and Bing and other companies have developed more and more complex algorithms to ignore the web garbage and promote the true gems, every element of a site is taken into account.

This includes images, locality, video, and academia. When one thinks about the progression of SEO broadly, these four categories have completely risen up from the dead to a stature of high prominence. If one's business has any interest in one of these four topics, that business needs to start figuring out how they can optimize their search results to that search area now.

Optimize Your Business

Finally, all businesses that want to use SEO to their advantage should look into how they can optimize the site's HTML, indexing, and backlinking practices to make the site have a more prominent online basis. Correct manipulation of HTML will focus on a select group of keywords identified by the business as most important, and work with the algorithms of popular search engines to boost that page's results for those search terms. This is one of the most effective and important steps a business can take to boost their website's popularity.

Indexing and backlinking follow a similar overall concept. HTML will typically go hand in hand with indexing and lead to more specific site pages popping up on desired search engines. Backlinking is the number of inbound links that are directed to one's site. The higher this number is, in general, the higher the relevance and quality of the site is, according to most search engine algorithms. One sure fire way to boost backlinking is to start a blog on the new happenings in the business's industry.