TRUE.com Selects Midnight Coders for Delivery of Next Generation Online Dating Services

Frisco, TX, October 11, 2007 --(PR.com)-- Midnight Coders announced today that the popular online dating service provider, TRUE.com®, plans to lead the way toward enhanced online dating experiences using Midnight Coders’ WebORB® technology. The enhanced service improves TRUE’s popular real-time video chat functionality for True’s rapidly growing user base. “As online dating continues to grow, we want to give our customers the best environment to find love,” explains Herb Vest, founder and CEO of TRUE.com. “The relationship between TRUE and Midnight Coders is a logical one because we’re both focused on ensuring customers realize more from their online experience.”

Midnight Coders, is a middleware infrastructure product and services provider operating in the Rich Internet Application (RIA) space. According to Mark Piller, Founder and CEO of Midnight Coders, “TRUE’s selection of WebORB® demonstrates the need to deliver a new level of rich user interfaces and interactivity in order to maintain competitive advantage and attract new customers. We’re excited to be working with TRUE and seeing WebORB® powering a new generation of online dating features.”

Middleware in the RIA space is technology that connects the user’s computer interface (client) to the backend server environment, in a completely transparent way to TRUE’s more than 20,000,000 members. How quickly data requests and responses are transmitted to and from the client, as well as the processing of those requests, is what determines the quality of real-time chat. The WebORB® technology is expected to significantly shorten the time it takes for client server data transactions to occur, therefore contributing to an overall enhanced user experience, with room for additional enhancements to be added in the future. “We are excited about implementation of this technology,” says Travis McKee, Chief Information Officer for TRUE. “TRUE and WebORB® both use a .NET platform and this, along with a lower cost of implementation and ease of use, makes this relationship great for TRUE and our customers.”

About Midnight Coders
Midnight Coders’ is a leading provider of platform enabling development, deployment and runtime execution of Rich Internet Application (RIA) solutions. Its flagship product, WebORB® facilitates connectivity between rich clients created with Flash, Flex and AJAX applications and server-side applications developed with .NET, Java, PHP, Ruby on Rails or XML Web Services. Visit Midnight Coders at www.themidnightcoders.com.

About TRUE
TRUE is safer, savvy, and the only scientifically based online relationship service whose mission is to help singles find long-lasting and fulfilling relationships. Founded on an advanced, scientifically based compatibility test uniquely endorsed by Psychology Today and independently certified to meet the Standards for Educational and Psychological Testing, TRUE is the only major online relationship service that actively seeks to further protect the safety of its communicating members by conducting extensive criminal background screenings and Single Verification® screenings. With the help of proprietary research and in conjunction with advisors in the field of relationships and psychology, TRUE's team of experts guides members step-by-step through all stages of the relationship-building process. To find out more about how TRUE helps people around the world Live.Love.Learn® please visit www.true.com.

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