Startup and Business News: Andrew Medal to Teach General Assembly Class on Bootstrap Hacking

Los Angeles, CA, May 15, 2014 --(PR.com)-- Andrew Medal is scheduled to teach a General Assembly Class (Los Angeles Campus) on Bootstrap Hacking in late July (TBD).

Established in early 2011 as an innovative community in New York City for entrepreneurs and startup companies, General Assembly (http://generalassemb.ly) is an education institution that transforms thinkers into creators through education in technology business and design at nine campuses across four continents.

Bootstrap hacking is a set of tactics for dealing with the problem of getting a startup launched as quickly as possible, with little to no capital, through innovative and clever strategy.

Andrew Medal coined the term bootstrap hacking (and bootstrap hacker) in 2013 after continuously testing startup ideas.

He says, "The startup game is very unpredictable. Sometime a startup that doesn't seem like it's going to "take off" blows up, and sometimes the seemingly perfect idea/opportunity/team can't even get off the ground. Rather than dump a ton of time and energy into 1 idea that could or couldn't work, I went into [bootstrap hacking] mode to get a ton of ideas out into the marketplace as quickly and inexpensively as possible. There were all sorts of movements that dealt with testing/validating ideas; The Lean Startup Movement, Growth hacking, etc. But, nothing in the marketplace that provided a framework, roadmap and practical steps for actually getting from idea to product. That's what bootstrap hacking is all about."

Teaming up with General Assembly seemed like a no-brainer. He says, "Through General Assembly, I am able to teach others what I quickly learned through endless testing and iterating. Providing a basic framework with actionable and practical steps will help others increase their odds of entrepreneurial success."

Andrew Medal is the Founder of Digital Disruptive (http://disruptseo.com) a digital marketing company for disruptive products by disruptive experts. He coined the term bootstraphacking in 2013 and is the cofounder of a number of startups (including intangib.ly, 8BitLabs, FiSi, and The Fit Goal). In his spare time he volunteers with The Last Mile Project teaching inmates about entrepreneurship, and is self-publishing his first book, “Hacking the Valley.” He’s currently interested in: advanced digital marketing tactics, Windows Phone apps, API integrations, creative hacks to increase app downloads, content marketing hacks and design/UI/UX.

Additional information can be found directly on his blog: http://bootstraphacker.com. He can also be reached via Twitter through his provided profile below.