Gritstyle Beauty Site Launches Initiative to Highlight Give Back Brands

Tuscaloosa, AL, May 19, 2014 --(PR.com)-- Gritstyle highlights the best that brands have to offer in beauty and style. With a growing consumer interest in businesses that value sustainability, charitable giving and worthy causes, Gritstyle is highlighting style and beauty brands every Tuesday in Give Back. This new feature focuses on businesses that invest in, and give back to, their communities.

“We’re thrilled about this new initiative,” stated Alex Tizeno, Gritstyle’s Media Specialist. “Consumers are interested in community outreach, and brands that are instrumental in positive change, so we can’t think of a better time to give those organizations a platform to spread the message. It’s in keeping with the spirit of Giving Tuesday. Our audience wants to read about these brands, large and small, and this is where they would like to spend their money. People want to do some good and brands with a purpose have a higher value to many consumers. We're committed to telling those stories.”

Brands interested in being featured may visit gritstyle.com or contact Alex Tizeno at (205) 523-5149 for more information.

About Gritstyle:

Founded in 2013, Gritstyle is a southern style site with an international readership that provides red carpet and fashion week live streams from New York, London, Australia and more. The site also delivers exclusive on-demand video and is updated daily with emerging trends and beauty reviews. Popular new additions include Gent Style, a weekly style post on men’s fashion and lifestyle trends, which has broadened its appeal to include the male audience.