MuLondon Skincare Awarded VIVA! Cruelty-Free and Vegan Seal

London, United Kingdom, May 22, 2014 --(PR.com)-- MuLondon skincare has been awarded the Vegetarians' International Voice for Animals (VIVA!) seal of approval. Use of the VIVA! Vegan symbol helps build consumer confidence by enabling to see at a glance that MuLondon products have been independently approved as being suitable for vegetarians, vegans and dairy avoiders.

Juliet Gellatley, founder & director at Viva! said: "Viva! is delighted to approve MuLondon products as vegan - not just because they contain no animal products and are not tested on living creatures but because the products are delightful, divine and feel deliciously decadent. How can anyone resist Organic White Chocolate Truffle face moisturiser?!"

MuLondon’s award-winning range includes moisturisers and cleansers in delicious varieties such as Rose, Rosehip & Rosemary, White Chocolate Truffle and Marigold, Frankincense & Myrrh. All products are 100% vegan and produced in London, UK. The entire MuLondon rage is free from artificial preservatives, emulsifiers or fragrances. Instead, pure natural and organic essential oils and herbal extracts are used to create luxurious and cruelty-free products.

"MuLondon is delighted and honoured to be approved as cruelty-free and vegan by VIVA!, a wonderful charity that has been working tirelessly for two decades to help end animal suffering and exploitation. VIVA!'s vegan seal is another confirmation of MuLondon's dedication to pure and effective skincare that contains no animal ingredients of any kind and is never tested on animals.", says Boris Zatezic, Founder and Head Cream-Whipper at MuLondon.

More information about MuLondon is available at www.MuLondon.com

MuLondon contact: Boris Zatezic, Founder and Head Cream-Whipper
Address: MuLondon, 64C Evelyn Street, London, SE8 5DD, United Kingdom
Website: www.MuLondon.com
Email: www.MuLondon.com/contact

Viva! contact: Juliet Gellatley, Founder & Director
Address: Viva!, 8 York Court, Wilder Street, Bristol, BS2 8QH, United Kingdom
Website: www.viva.org.uk

About MuLondon:
MuLondon is an award-winning skincare range from London, UK, specialising in producing the finest natural products for skin, body and home from pure and certified organic ingredients. MuLondon products contain no artificial preservatives, emulsifiers or fragrances or any animal ingredients. Instead, pure natural essential oils and herbal extracts are used to divinely scent and gently preserve. All suppliers of ingredients to MuLondon are thoroughly vetted and and share the company's green and ethical ideals: no animal testing, proactive environmental, recycling and fair-trade policies and support for community projects.

About Viva!:

Viva! was founded in 1994 by Juliet Gellatley, who is the charity’s director. Viva! campaigns for a vegan world and exposes animal abuse by secretly going inside factory farms and filming the suffering – publicising it with nationwide campaigns that bring about change. Viva! monitors the latest research from all over the world on the environment and development issues, argues for change with hard science and organises demonstrations and imaginative local campaigns to ensure the public know what’s happening in their area. Viva! provides all the information and support necessary to help people change their diet because the best way to protect animals is to stop eating them.