Is the Blogosphere Going Gray? Author Makes Blogging More Accessible to Older Bloggers

Seattle, WA, October 16, 2007 --(PR.com)-- Research shows the blogosphere is attracting a more mature group of participants and Tom Masters has written a book to show them how to leverage this new medium.

Blogging has become mainstream and its appeal has broadened beyond its original base of young, tech savvy users. A recent study by the Pew Internet Project reports that 46% of bloggers are now over the age of 30 and 16% are 50 or older. Mr. Masters, who teaches blogging at several instructional venues in the Seattle area, observed that the people attending his classes are on average 50 years or older. “When I ask my students why they want to start a blog, most said it was to share their ideas and experiences in a way that will make an impact. I think this a natural motivation for people as they transition from a full time career to having more time to focus on things they are passionate about.”

The problem for most people, he found, was sustaining the writing discipline and momentum that building a readership for a blog requires. In his new book, Blogging Quick & Easy, Masters assembles a comprehensive catalog of simple blogging practices that help bloggers beat writers’ block, manage their blogging time commitment and build an audience quickly. Blogging Quick & Easy is published by Orion Wellspring, Inc. and is available on Amazon.com.

Tom Masters is 56 years old with other 30 years experience in technology management and web marketing. He is a publisher and president of Book Publishers Northwest, a regional affiliate of Publishers Marketing Association. He lives with his wife in Seattle and is a frequent speaker and lecturer on new trends in book publishing.

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