Kimball Design's Bold Look for Artisanal Condiment Has Competitors Playing Catch-Up

Portland, OR, June 06, 2014 --(PR.com)-- In anticipation of the growing demand for delicious specialty condiments, retail consultancy Anton Kimball Design has crafted a distinctive new look for Fine Vines Artisanal Ketchup. The studio developed the logo and branding for the company’s 12 mouthwatering flavors, which include Black Truffle, Sriracha, and Roasterie Coffee – a ketchup that derives its savory, smoky profile from single-origin Ethiopian Sidamo coffee beans.

Bruce Steinberg, president of Kansas City-based Fine Foods of America, “cooked up” the unique line to ignite enthusiasm in a category that, until recently, has been dominated by a handful of national brands. Kimball’s work distinguishes Fine Vines from the major players with the use of elegant custom lettering, handsome signatures for individual flavor designations, and rich colors that imply detailed and nuanced flavors. The reusable 8-ounce jars encourage consumers to enjoy the products in new and unexpected ways — not only as a refined sandwich spread, but also as a tantalizing glaze, a flavorful dipping sauce, or as an epicurean cooking ingredient.

The new packaging, created for nationwide US distribution — as well as for bilingual Canadian markets — is designed for maximum visual impact when displayed together on retail shelves, immediately identifying the brand as the premium offering in the condiment category. Kimball Design has been retained by Fine Vines to create additional marketing materials and a trade show booth, which will be exhibited at the upcoming 2014 Summer Fancy Food Show.

About Anton Kimball Design:
Anton Kimball Design, based in Portland, Oregon, specializes in retail presentations, especially for food and beverages in the organic and wholesome food arenas. Over one hundred of the Kimball studio's package and trade show booth designs will be on display at the 2014 Summer Fancy Food Show – including coffee bags, barbecue sauces, beer, wines, vinegars, cooking oils, baking mixes, flour, fondue, sun-dried tomatoes, and chocolate candy. For more information about Anton Kimball Design's services, or to request design samples, project quotes, or to book Anton for a speaking engagement, please contact Heather Bromer at heather@kimballdesign.com, or call 503-234-4777. More of Kimball's work can be seen at www.kimballdesign.com.

Anton Kimball Design
3777 SE Milwaukie Avenue
Portland, OR 97202
503.234.4777
info@kimballdesign.com
www.kimballdesign.com
www.facebook.com/antonkimballdesign.com

Fine Vines Artisanal Ketchup
www.finevinesketchup.com

For info on services, project quotes, or to book Anton for a speaking engagement, please email heather@kimballdesign.com.