B2B Soft’s New Customer Connect Marketing Makes Reaching Out Simple and Profitable for Wireless Retailers

New York, NY, June 04, 2014 --(PR.com)-- B2B Soft, a business-to-business software company specializing in highly effective retail management solutions for the wireless/cellular retail industry, is pleased to announce the roll out of its new Customer Connect Marketing service. Integrated with B2B Soft’s Wireless Standard point-of-sale platform, Customer Connect is an easy and powerful way for wireless retailers to connect and engage with their customers anytime and anywhere by creating and managing digital marketing campaigns in real-time.

In the highly competitive and rapidly changing wireless retail space, dealers need ways to increase revenue, drive device and accessory sales, and earn the continued loyalty of customers. With Customer Connect they can reach their patrons directly with individualized and relevant information such as product upgrades, trackable offers, and special store or carrier promotions. They can also easily follow up with them on product and plan satisfaction as well as the overall sales experience.

Integration with the Wireless Standard Retail Management Platform assures the easy creation of simple and complex sms and email messaging that can be specifically targeted to subscribers based on criteria from the customer database. Retailers are able to receive real-time delivery stats and detailed reports to track and measure campaign effectiveness. Comprehensive messaging logs and historical campaign reporting provide in-depth analysis of conversations and conversions. Demos and online training are available to support dealers through the process of crafting compelling campaigns.

“We’re pleased to offer retailers a way to connect directly with customers on a phone or device they’ve just purchased,” says Don Rossi, B2B Soft’s VP of Sales and Marketing. “The high and positive response rates to mobile messaging reveal that customers are receptive to and eager to embrace the promotions, upgrades and even the thank you notes that are sent specifically to them. It can totally enhance the customer experience and even turn a bad or mediocre sales experience into a positive one.”

“Mobile messaging is the perfect way to build better customer relations and increase customer acquisition and retention,” says Gary Khabinski, CEO of B2B Soft. “We’re always looking for ways to make life and business better and easier for dealers by putting mobile technology to work to increase their profitability and success.”

Adopted by more than 6,000 wireless dealers and master agents as the industry’s premiere Point-of-Sale solution, B2B Soft’s Wireless Standard provides operators with seamless transactions, streamlined store operations, inventory control, loss prevention, resource management, integrated payment solutions and powerful business intelligence.

About B2B Soft
B2B Soft develops innovative software solutions for wireless and general retail markets and provides consulting services that enable growth and drive business success. With over a decade of proven experience in wireless retail, B2B Soft is a leader in building enterprise point of sale solutions that improve management and operational processes while helping companies engage their customers by providing a superior customer experience.

B2B Soft’s business management services include mobile POS, Real-time Web Reporting and Activation, Real-time Business Intelligence Analysis, Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Kiosk and Lobby Management, Employee Management, and Commission Reconciliation. Today, more than 6,000 wireless retailers rely on B2B Soft to make the business of doing business simpler and more profitable. Visit www.b2bsoft.com.