IPSuperMarket.com and Ittiam Systems Join Hands Online to Promote Software Intellectual Properties (IP)

Bangalore, India, October 17, 2007 --(PR.com)-- Ittiam’s decision to have their IPs as part of the portal is the result of extensive efforts to broaden the exposure to its portfolio. This partnership creates marketing synergies for both the companies to target the wide need for IPs in numerous application types. With the inclusion of products from Ittiam Systems, IPSuperMarket.com will be able to provide a wider selection of IPs for its members, while Ittiam Systems will be able to showcase its IPs to the worldwide audience of IPSuperMarket.com.

Ittiam Systems is a worldwide leading IP provider. The company is actively engaged in developing DSP based products and makes them available to users as off the shelf components. Ittiam’s complete offer for codecs covers latest audio, speech and video codecs on a broad range of Texas Instruments’ devices, ranging from C64x, DM64x, to the latest DM644x, DM643x and DM647/8 DaVinciTM chipsets. Ittiam also offers reference designs based on these TI platforms for multimedia applications.

“We are very happy to be among the firsts to be part of the newly created IPSuperMarket.com” said Marc Guillaumet, VP Marketing at Ittiam Systems. “Using the latest communication tools to expose our core technology is key to reach the increasing demand for codecs, application software and system design. IPSuperMarket.com is a powerful portal that will enable us to connect with a targeted audience of potential great new projects.” he added.

The services of IPSuperMarket.com are available worldwide to businesses, technical experts and software developers. Members have a whole host of convenient online facilities at their disposal to search for, evaluate and purchase relevant software intellectual properties. There are a variety of well-thought out features for both buyers and sellers to exchange information, interact and finally make a transaction.

Sharad Bairathi, Managing Partner at IPSuperMarket.com is upbeat about this new inclusion. He says –“It is a pleasure to welcome Ittiam Systems onboard and we look forward to a long and fruitful association. Our portal is unique and fills a much needed online venue for trading software intellectual properties. With the inclusion of Ittiam Systems, we add many mature and field proven products in our stable to meet the growing requirements of the software industry worldwide”.

About Ittiam Systems Private Limited
Ittiam Systems Private Limited, headquartered in Bangalore, is a technology product company singularly focused on digital signal processing systems in media and communication. The company operates through its network of offices and representatives around the world. Ittiam's customers include Fortune 100 companies and are distributed across U.S., Europe, Japan and Asia.

About IPSuperMarket.com
IPSuperMarket.com is a unique online portal for trading software Intellectual Properties (IP) or Codecs. There are a range of intellectual properties that can be traded at IPSuperMarket.com such as Video codec, image codec, audio codec, speech codec, wireless software, embedded software frameworks, RTOS, device drivers, designs, and patents. IPSuperMarket.com is a part of Bangalore-based Embitel. IPSuperMarket.com is also a member of the prestigious ARM Connected Community.

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