Clothes with Secret Messages Launched

London, United Kingdom, October 17, 2007 --(PR.com)-- A new idea in fashion comes to the net – shirts with secret messages. Called 'Boodica shirts', every one of them has a message on the front, written in code.

The messages range from 'you owe me a drink' to 'marry me', and can only be decoded if the viewer is directed to the website by the wearer.

At first glance, the front of the shirt looks like a pattern. But on closer inspection, it's a series of letters, running down the front. When those letters are entered into the website code machine at www.boodica.com, the true meaning is revealed - “opx dbmm nf” becomes “now call me”.

The code machine at the website can also be used to send secret, coded e-mails to friends.

'Coded Clothes' is the first project for the Boodica company, which is a creative think-tank designed to put creativity back into daily life. The full range of t-shirts, long sleeved shirts, sweatshirts and bags are available exclusively at

www.boodica.com.

For more information contact: info@boodica.com
Website: www.boodica.com
Images can be found at: www.boodica.com/photos/

###