Curzon Pr Signs London’s First Fine Art Photography Anti-Gallery

London, United Kingdom, June 13, 2014 --(PR.com)-- Curzon PR has been signed by heist. London’s first anti-gallery which showcases fine art photography from around the world. Curzon will support heist. with a strategic media relations campaign as they launch their Notting Hill space.

Farzana Baduel, MD of Curzon PR says “heist. are an exciting new concept in the world of art and fine art photography. We are proud to represent their Notting Hill space and the variety of talented artists that they represent. We look forward to supportingheist. in establishing fine art photography as a respected and appreciated art form in London.”

In 2013 J. Harry Edmiston collaborated with partner Anna Pia Lubinus to create heist-online, a virtual space showcasing works by fine art photographers from around the world. The art was selected based purely on appreciation and the resounding success of this online space helped them recognise a gap in the market. The pair came together with like-minded patron of the arts, film investor and fine art photography lover, Mashael Al-Rushaid and heist.’s physical space came to fruition.

Located in a residential property in Notting Hill, heist.’s offline space creates an immersive art experience for lovers of fine art photography. The space offers an unconventional experience by combining performance art and fine cuisine inspired by each exhibition. heist. removes the divide between artists and collectors and instead focuses on the story behind the art. They forge relationships with renowned artists, who create unique heist. prints at an accessible price point, giving everyone the opportunity to invest in fine art photography.

Mashael Al-Rushaid says, “I am delighted to be working with Curzon PR to launch the heist. space in Notting Hill. With their proven track record in arts and culture, I look forward to working with them to bring a new appreciation to fine art photography in London.”

heist. is taking the way art is experienced to the next level by creating an immersive space that allows for a personal engagement with fine art photography. They provide a unique interactive experience for both photographer and collector. heist. brings to London a forward-thinking anti-gallery providing an alternative approach to the conventional white cube gallery experience, and offers an unparalleled opportunity to showcase fine art photography on the London arts scene.