Whitmore Wine Co. Starts New Round of Funding

Sacramento, CA, October 18, 2007 --(PR.com)-- Whitmore Wine Company, a socially responsible and eco-friendly wine brand targeting younger wine drinkers, announces a new round of private equity funding as part of its long-term financing strategy. This phase of funding will generate $1 million in capital in the next year, through private investors and venture capital firms.

Launched by Sam Whitmore in 2004, Whitmore Wine Company (WWC) is a wine brand focused on Generation X and Millennial wine consumers. At age 33, founder Sam Whitmore knows what these generations want, and what they drink. All WWC wines are packaged with screwcap and Zork closures, and, with edgy marketing and labels that demand attention – such as “Get Lucky Viognier” and “Fuhgetaboutit Barbera” – WWC quickly sold out of its first two vintages and is now into its third vintage.

Also at the core of the WWC business is a sense of social and environmental responsibility. The company car runs on biodiesel, recycled materials are used, and every effort is made to conserve energy and resources during the winemaking process. Since the first vintage, WWC has also donated a portion of its proceeds to charities, such as Camp Okizu for children living with cancer, and local animal shelters.

“Outside of corporate mergers and technological developments, the wine industry has not changed that much in the past decade,” Sam Whitmore said. “My goal is to offer something different, something unique to the industry, and market it more like a fashion product than just another wine. Backed with a personality and a personal touch, WWC has succeeded beyond even my expectations. Now I’m looking to take it one step further, developing new brands and increasing visibility for the existing wines.”

This new round of funding will finance an increase in case production and launch national distribution for the WWC wines, as well as the development of several new wine brands, including “William Giles Whitmore” – a brand created in tribute to Sam Whitmore’s father, a fine art photographer. The new line will display one of his father’s photographs on each bottle.

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