The Balancing Act® on Lifetime Demystifies Hospice Care, Talks Hi-Tech Car Connectivity

Pompano Beach, FL, June 20, 2014 --(PR.com)-- Award-winning morning show The Balancing Act® airing on the Lifetime® Channel will feature Gentiva Health Services and Delphi Automotive on Monday, June 23rd at 7:00 a.m. (ET/PT). Tune in as The Balancing Act hosts help jump start the day with in-depth conversation and trusted information to empower a woman’s life.

Don’t miss these featured segments taking center stage on The Balancing Act:

- Hospice Care Demystified – with Gentiva Health Services
For many Americans, the topic of hospice and hospice care remains a mystery. Many adult children are confused as to what hospice care is and what benefits it can provide, much less want to talk about it. For caregivers of elderly parents or loved ones in need of hospice care, this informative segment is a must-see. Join Jennifer Sheets, Senior Vice President, from Gentiva Health Services, a leading provider of home health and hospice care, for an open discussion about what hospice is and what a family can expect once the decision to use hospice has been made. This is the first segment of a 4-part miniseries on exploring how hospice and home health care helps people live their life to its fullest. Visit www.gentiva.com for more information.

“The Balancing Act offers us the ability to reach more families and provide a better understanding of what hospice care is and how it can help them and their loved ones at one of the most difficult times of their lives,” said David Cygan, Vice President of Marketing, Gentiva Health Services.

- Get Peace of Mind – with Delphi Connect
Keep connected to family members while they are on the road with an app on a smartphone and Delphi Connect. Join host Julie Moran and Delphi Automotive’s Amy Messano who will share the latest in high-tech automobile innovations…a device that uses a smartphone to keep one connected in real time to a car’s vital signs and operational health. Monitor, track, even locate a car; monitor teen and elderly parents as they drive, and help ensure their safety.
http://www.delphiconnect.com

“The Balancing Act provides Delphi the opportunity to reach a key consumer group in the connectivity space—the busy, hard-working woman—and connect them to solutions that help them manage their demanding and hectic lives,” Kathy Winter, vice president, Software & Services, Delphi.

About The Balancing Act® on Lifetime® Television
Now in its 6th year, The Balancing Act continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple - the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings at 7:00 am (ET/PT) airing on Lifetime television. For additional information or to view a segment visit: www.thebalancingact.com

For more information regarding O2 Media Inc. Branded Entertainment, Product Placement and TV Brand Integration go to: http://o2mediainc.com/Pages/187/Branded-Entertainment

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