Malm's Entreaty for Socially Responsible "Golden Rule" Business Leadership Brings Controversy and Legal Threats

Newark, DE, July 01, 2014 --(PR.com)-- Brainworks Books author, Thomas Allen Malm says the book expected before the end of the year will cover new ground for him and possible for the realm of books on organizational leadership. “A multi-billion dollar company sent me a threatening letter to prevent me sharing some of the anecdotes in this book,” said Thomas Allen Malm about his newest project, "PATRIOTIC CAPITALISM." "But, isn’t this America, home of free press and speech and the 'double-dog dare ya.'" This controversy comes from his groundbreaking approach that connects the motivations of shareholders, Chairmen and women and C-Suite executives to the behavior within company cubicles and the impact on families and communities.

Malm describes "PATRIOTIC CAPITALISM" as an entreaty calling for ethical business that welcomes unlimited opportunities for individuals - but never at the expense of society’s greater need. Malm said the book, expected next fall, isn’t a divisive attack on business launched in a shrill timbre. He says it is a “how to” tool kit that pulls from the ideas presented by business thinkers like Peter F. Drucker, Igor Ansoff and Henry Mintzberg and a morality play set within the framework of Aristotle, Mark Twain and Thomas Paine’s wisdom. “With the energy of the Occupy movement, with organizations like ‘Patriotic Millionaires’ and with stock market investors seeing unseemly conduct perpetrated by the obscene motivations of business leadership, someone needs to talk about how to fix it.” The motivations that create a myopic focus on bottom line performance are out of step with the broader corporate values that address the needs of customers, the market gaps for products and services, and creating an inspired workforce that produces record returns and constant transformation as its by-product. “We need a new paradigm for motivating performance and wiser corporate governance.”

Primarily he discusses two companies with very different cultures through anecdotes and personal experiences. One he describes growing in an open atmosphere where separations between departments and divisions were akin to the synapses of the brain, constantly firing energy back and forth. In the other he describes a culture rife with fiefdoms and departmental silos where the most aggressive competitive spirit is internal career ambition that neutralizes any real transformational opportunity. Between these two companies, Malm injects examples to follow, and avoid, from the single shop entrepreneur to the global power. He contends that America chose Capitalism as its manner for creating a free and equal society, and like any game it needs rules to protect it as an institution and tools for better corporate governance to monitor temptation and opportunity.

Malm and his Brainworks imprint have turned to a Kickstarter campaign to see "PATRIOTIC CAPITALISM" to completion because of the time sensitivity of some of the stories. He said his initial shopping process with a major publisher resulted in certain advice that “people who want to change the world don’t sell books.” In its irony, Malm says, the remarks underscore the message in his manuscript about the fear culture that permeates American business.