Augmented Reality Just Got More Real with New Tech Start-Up AR Builder

Vancouver, Canada, July 02, 2014 --(PR.com)-- The Vancouver, BC based company announced the launch of their easy-to-use, fully customizable augmented reality App – 30th June 2014.

AR Builder creates a pivot-point in the marketplace by providing clients with a self-contained solution to their need for a custom branded environment in mobile augmented reality (AR) Apps. Any company wishing to enhance their business offer among their audience can now fully brand their own augmented reality App for customized user experiences and total control over the visual environment and audience interaction.

AR Builder eliminates the need for specialized programming knowledge by placing simplicity at your fingertips. A simple point-and-click interface makes it easy for clients to build their own branded App with dynamically engaging augmented reality features that recognize real world objects by their location using GPS, or visually, using image detection.

"We’ve made the benefits of augmented reality Apps simple and accessible. Realtors, for example, can now create a custom solution that not only gives them a branded app store presence – but also exposes their potential client base to innovative consumer tools that answer simple questions like: Are there any listings this neighborhood that I’m passing through? Or, Can I see a walk through of the property in front of me even though I missed the open house?" said AR Builder company founder, Reece Griffin.

Mobile devices have become an essential part of interaction with our environments and AR Builder recognizes the opportunity and potential of this for clients and their audience. Through augmented reality technology, AR Builder has managed to make the enhanced real world experience of overlaid visuals and information highly accessible to commercial businesses as well as interactive industries. Not only is AR Builder easy to set-up, it offers a variety of document and multi-media upload formats that are automatically converted for mobile viewing, ensuring seamless publishing for service quality.

"Ultimately, I think the winners here are going to be businesses that depend on providing contextual information in order to keep their customers returning or engaged. You don’t have to use too much imagination to see how this will play into the hands of industries like tourism, education, and retail," explained AR Builder company founder, Reece Griffin.

A free Pin-Pointer App is offered with the AR Builder platform, making content updates to the wide-range of functionality options such as maps, search, and social networking, convenient and immediate. AR Builder can be built, published and updated anywhere, anytime.

AR Builder and the future:
"Looking forward, I think that the adoption of augmented reality will eventually will be comparable to the world wide web at it’s current state. I see AR as a logical continuation to the trend of personalization & personal integration that we’ve witnessed over recent decades from main frames, desktops, and laptops - right through to mobile computing and wearable technology. I aim to facilitate this trend with AR Builder by continuing to absorb new and practical uses of AR technology, and by packaging those technologies in a way that is relevant and accessible." -Reece Griffin, Founder of AR Builder.

Safe Harbour Statement:
This press release contains certain “forward-looking statements,” that involve a number of risks and uncertainties. There can be no assurance that such statements will prove to be accurate and the actual results and future events may differ materially from current expectations. The company undertakes no obligation to publically update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.