Season Debut of "Secret Diary of an American Cheerleader 3: First Crush" Episode 1 Presented by Chassé Begins Tonight at 7pm Central

Austin, TX, June 09, 2014 --(PR.com)-- Twitter Viewing Party Tonight

Cheer Channel Inc. (CCI), the #1 online news and entertainment network for the spirit industry, announced today the launch of its original hit webseries, "Secret Diary of an American Cheerleader 3: First Crush," presented by Chassé® and the official Twitter Viewing Party. The trailer released with on Friday, May 30th and hit a record view release of over 16,500 impressions in its first week.

Episode 1 begins with Lexi, a beautiful, talented flyer for the Tri-City Elite All-Stars who wishes she had a boyfriend like her bff' but she has always been very shy around guys. Just as cheer season begins, and the team must focus on practice, Lexi is distracted and excited when a mysterious boy named 'Josh' who first starts flirting with her through instagram soon begins to send her texts and snapchats. She is fully aware of the dangers around the internet and gets pulled in quickly to her first crush. Is Lexi's single status about to change? Her teammate, Corey dumps being a school mascot to becomes part of the TCE and gives her a warning but Lexi has more on her mind and things are about to get interesting.

Chassé is the presenting sponsor of this third season of the hit webseries. Additional supporting sponsors include POWERBows Hair Bows, Tulip Body Art, Eye Kandy Cosmetics, Longchamps Designs, Cheerleading Dance Music and Legitmix, Blingity Bling, California Beachwear and GymCheer USA and the California Flyers.

Executive Producers and creators of the series are Lance H. Robbins and Cindy Villarreal. Episodes will begin airing on June 9th at 7pm Central on the Cheer Channel website and digital syndication, as well as a later release on the Cheer Channel's Channel 3 on the DISH satellite network and in various cities through Cheer Channel's television distribution deal with FILMON Television Networks. Previous seasons of "Secret Diary of an American Cheerleader" have reached over 4 million YouTube viewers and 20 million households worldwide through both TV and digital syndication.

About Cheer Channel, Inc.

CCI, a privately-held corporation based in Texas, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions, and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contact Media@cheerchannel.comor visit www.cheerchannel.com.