Veda Backs Datalicious Productisation as It Invests in New Data-Driven Marketing Solutions

Sydney, Australia, July 03, 2014 --(PR.com)-- Veda, Asia-Pacific’s leading provider of consumer and commercial data intelligence and insights, today announced their support of the product expansion of Datalicious, the industry leading data-driven digital marketing agency.

Following a $1 billion valuation after their IPO in December 2013, Veda invested in Datalicious in early 2014 as part of its growth strategy for its marketing services division, Inivio. At the time, Datalicious founder Christian Bartens said the investment would allow Datalicious to develop new products for its customers and further assist them in improving the effectiveness and return on their marketing programs.

Over the past few months, the Datalicious team have delivered on this intention, investing heavily in key product offerings SuperTag, OptimaHub, DataCollector and DataExchange.

Bartens reiterates the investment has been well-planned and Veda’s support has been invaluable. “We’ve worked hard to get the strategy around our productisation right. On their own, these are great digital marketing tools, but when you connect them all, they deliver powerful, actionable insights and play a vital role in our data driven marketing solutions.

“Veda believed in our products when they made the investment and receiving the backing of a $1 billion organisation like Veda allows us to expand and be really innovative with our ideas.”

Veda Chief Data Officer Simon Bligh says that these products from Datalicious are closely-aligned with Veda’s wider marketing services growth strategy.

“The value we saw in Datalicious was not only for their consulting prowess but also the marketing products they already had developed as well as future products on their roadmap. We saw Inivio as our way into the offline marketing arena and Datalicious are leading us into the new frontier of digital marketing products and services.”

In addition to investing in productisation, Datalicious is using the investment to grow its own workforce, hiring a product manager among several key hires, as well as expand operations internationally, opening an office in Manila and recruiting business developers in the US and Europe.

Datalicious’ product offerings are listed below:

Supertag is Australia’s leading tag management platform that enables digital marketers and agencies to manage a wide range of digital analytics and optimisation technologies through an easy to use drag and drop online interface.

DataCollector is a secure, highly-scalable and cost-effective data collection platform enabling marketers to collect data across a variety of channels. Purpose-built for attribution, the DataCollector can send real-time data to Splunk or any other data management or campaign management platform.

OptimaHub is how Datalicious turns data into actionable insights. It’s a big data platform and single customer view based on Splunk technology to deliver real-time analytics. Current applications developed under OptimaHub are:

OptimaHub TagAudit

OptimaHub TagMonitor

OptimaHub WebAnalytics

OptimaHub AppAnalytics

OptimaHub ErrorAnalytics

OptimaHub SpeedAnalytics

OptimaHub CallAnalytics

OptimaHub SocialAnalytics

OptimaHub AffiliateAnalytics

OptimaHub DisplayAnalytics

OptimaHub MediaAttribution

OptimaHub SingleView

DataExchange persists and looks up user data across websites, applications and devices. It can be used with the OptimaHub single customer view for actions such as next best message or product recommendations. Current applications under the DataExchange are:

DataExchange PURLs (personalised URLs)

DataExchange MailChimp

DataExchange ExactTarget

For media enquiries please contact:
Daniel Dewar
+61434815428, ddewar@datalicious.com

About Datalicious

At Datalicious we are all about smart data driven marketing and turning data into actionable insights. Founded with the aim of creating a 360 data agency, Datalicious offers a wide range of data services from data warehousing, web analytics and media attribution over data mining, modeling and reporting to the planning and development of smart data driven campaigns and entire websites. We also participate in various industry forums such as the Omniture Customer Advisory Board in the United States and the ADMA Data & Analytics Council in Australia to help shape industry best practice.

About Veda

Veda is a data analytics company and the leading provider of credit information and analysis in Australia and New Zealand. From its stable core credit bureau business established in 1967, Veda has expanded to deliver a suite of credit and other analytical products targeted to specific industry segments.

Veda is built on the largest, most comprehensive and current data source in Australia and New Zealand with information on over 20 million credit active people and 5.7 million commercial entities. The breadth and depth of our data, and the knowledge it delivers help customers take a proactive and informed approach in making decisions.

Veda’s customers use data intelligence provided by Veda to make decisions on credit risk, verify identity and employee background, reduce identity theft and fraud, and undertake digital marketing strategies.

About Inivio

The power to maximise your relevance. Inivio is the marketing services division of Veda. Drawing from vast streams of data, encompassing over 16 million Australian consumers and over 2 million Australian businesses. Inivio lets you engage your customers faster and more accurately than ever, with the richest and most meaningful consumer and business insights. With best in class data, insights, campaign tools and analytic expertise, Inivio lets you maximise reach and optimise your marketing performance.