SACAC Offers a PG Diploma Course in Advertising and Public Relations

New Delhi, India, July 09, 2014 --(PR.com)-- Sri Aurobindo Centre for Arts & Communication, New Delhi offers a post graduate diploma course in Advertising & Public Relations. The admission for this course is now open and the classes are scheduled to commence in August this year.

The one year post graduate diploma in Advertising and Public Relations (IMC) covers Marketing Environment, Consumer Behaviour, Public Relations, Communication Management, Business Communication & Creative Writing, Digital Marketing and Brand Management to name a few. The mode of instruction in this course is simulation exercises, case study analysis, classroom teaching, guest lectures and off-site and on-site workshops through which students develop a professional toolkit to attain marketing success. The course is a perfect blend of theory and practical and provides extensive hands-on experience through the duration of the course. It also breaks down the traditional advertising, public relations, and marketing silos by challenging practitioners to apply the optimum mix of media and message to motivate the target audience to act.

The Diploma course in Advertising & Public Relations has been designed in consultation with industry practitioners from the field of Communication. The endeavour is to equip their students with the requisite skills of a well-rounded communications professional. Students learn to evaluate audience demographics and apply the appropriate communication channels and messages based upon the audiences' needs and the business realities of marketing campaigns. Successful completion of the advertising course opens up a wide range of opportunities in this industry. Their students become decision makers in almost any company concerned with consumer/customer communications including: advertising, public relations, promotions, Internet, marketing, media and client organizations.

Sri Aurobindo Centre for Arts & Communication (SACAC) is an autonomous non-profit mass communication institute for creative learning in media arts and communication. Started in 2003 as a unit of Sri Aurobindo Society, Puducherry, SACAC is a multi-disciplinary institute with programmes in Advertising & Public Relations, Creative Photography, Film Production, Journalism and Sound Design. Located in the heart of South Delhi, in the sprawling green campus of the Delhi Branch of Sri Aurobindo Society, it has earned name and recognition as a centre for learning and excellence.

For further information on the course module and future prospects, please visit http://www.sac.ac.in/advertising-public-relations-course.asp.

Admission form may be downloaded at http://www.sac.ac.in/pdf/form.pdf