Excavation Contractors in Albany, NY, Appeal to Online Shopping Demographic with New Web Site

Albany, NY, July 13, 2014 --(PR.com)-- Property owners in the greater Albany area will soon have an easier time locating experienced excavation contractors to assist with foundation excavation, land grading, retaining wall installation, and more. Thanks to a new partnership with the online marketing firm Prospect Genius, Watervliet-based JNR Excavation and Development, LLC, is taking steps to improve its Web presence. In today’s digital climate, having a visible and accessible Internet presence can be a great way for businesses to connect with prospective customers in their local region.

More and more people are turning to the Web for consumer research purposes. In fact, a 2012 Pew Research Center study found that approximately 70% of American adult Internet users go online when they need to make purchasing decisions. That means that even businesses that don’t engage in e-commerce can benefit from including Web advertising strategies in their overall marketing plan. With Prospect Genius’s help, JNR Excavation will be able to use the Internet to reach out to prospective customers who enjoy the convenience and ease of online shopping and who are searching the Web for an excavating contractor in the Albany area.

Prospect Genius will call on a variety of tried-and-true Internet advertising tactics to help JNR Excavation improve its Web prominence. In addition to launching the company’s new Web site, Prospect Genius will use techniques including search engine optimization, professional content creation, and directory placement to help people find JNR Excavation online. Increased Web visibility can lead to an uptick in Web site traffic, which can, in turn, lead to an influx of new business.

“Our ultimate goal is to help JNR Excavation connect more directly with people in and around Albany who are searching the Web for excavating contractor services,” explains Matt Gallo, a senior Internet advertising specialist with Prospect Genius. “Web marketing is a great way for locally owned businesses to become more competitive in their industry and their area.”

JNR Excavation and Development, LLC, of Albany is staffed with excavation contractors who have 20 years of experience on the job. The business is fully insured for foundation excavation, land grading, installing yard drainage systems, and much more.