Dorm It Up Partners with Lyft on "Don't Drink & Drive" Campaign

Dallas, TX, July 14, 2014 --(PR.com)-- Dorm It Up is partnering with Lyft (Lyft.com) this back to school season to offer students "a ride whenever they need one." Each year, thousands of students are injured or killed from alcohol related accidents. To solve this problem, with the help of Lyft, Dorm It Up is placing thousands of free $25 Lyft cards (free-rides) in their college boxes to prevent students from drinking and driving. "We wanted to give student relevant products they could use in college. We felt that this was a perfect partnership to get college students to use this very helpful service when in need. This is a great start to spreading a positive message across campuses," states Sagar Hemani, co-founder of Dorm It Up.

About Dorm It Up: Dorm It Up (Dormitup.com) saves college bound students hundreds of dollars and loads of time on dorm shopping. They help educate students on what to bring to college by providing packages with all of the necessary essentials they will need. Students simply select a dorm package, customize their colors, and receive their dorm box at their doorstep. Dorm It Up saves students an average of over 50% compared to other retailers and the the hassle of making trips to the store.