Huff to Lead KEF Media Digital Practice

Smyrna, GA, July 17, 2014 --(PR.com)-- Patricia W. Huff has joined KEF Media as senior vice president and will direct the firm’s burgeoning on-line and social media practice.

Huff has nearly two decades of Fortune 500 experience, offering clients a deep understanding of the digital space and how it meshes with traditional public relations and marketing communications campaigns.

Most recently, Huff served as an integration and strategy consultant for The Coca-Cola Company. She was formerly with the experiential marketing firm Momentum, where she directed multi-discipline consumer programs for Coca-Cola, ExxonMobil and Office Depot.

“Patricia always keeps ahead of the trends and has a keen sense of shopper psychology,” said KEF Media CEO Kevin Foley. “She knows how to connect with individuals using multiple touch points increasing audience engagement and driving ROI, serving as a client partner and advisor.”

Huff is a native of Atlanta and a graduate of Emory University.

KEF Media is a 30-year old full service broadcast-digital agency serving the public relations industry. Based in our 10,000 sq. ft. headquarters in Smyrna, Georgia, just outside Atlanta, KEF Media provides a wide range of media strategies and solutions to agencies and corporate public relations professionals across the U.S.