BTO Sports Announces Launch of All New Website

Thousand Oaks, CA, July 28, 2014 --(PR.com)-- BTO Sports, a leader in providing customers with the latest motocross gear, parts, and accessories, today announced the successful launch of a brand new web site design for the company. "With the launch of this new company web site, we will be even better equipped to continue to deliver the kind of first rate service our customers have received since we opened for business 15 years ago," said company owner and acting President Vince Arimitsu.

With the new web site's improved design, customers who are shopping for the latest Motocross riding gear – including jackets, gloves, boots and more –as well as parts and accessories for dirt and street bikes, ATVs and more will find a much richer and more streamlined shopping experience with the BTO Sports web site. Said BTO President Arimitsu, "We spent an awful lot of time planning and testing out various new site platforms and configurations – hundreds of different layout concepts – before deciding on the new site we have launched today. It's faster, cleaner, and easier to navigate. We're really proud of it and think it offers the best possible representation of BTO Sports on the web."

In addition to design, the new web site is also the most technologically advanced that the company has ever had on offer as well. A company spokesperson remarked on the new site that, "we want to make sure to inform all of our visitors – both new and returning customers – that because this new site is the most advanced we have ever released, we strongly urge them to upgrade their internet browsers to the latest versions available. The new site works especially best with the latest versions of Chrome, Safari, Mozilla FireFox, or Internet Explorer 9."

While the company has been busy adding new products, features and capabilities to the site, it was the website's underlying foundation that required the most work. To that end, BTO Sports teamed with Miva Merchant professional services to complete a total rebuild of the design and structural foundation of the BTO Sports.com website over a period of 6 months. The new site holds all of the cutting edge features that customers expect today.

"This year, BTO Sports was honored to be awarded as a Top 500 E-Retailer in the US and Canada. With this great new web site that we've introduced, we'll show just how serious we are about becoming the #1 source for all motor sports gear needs," promises BTO company president Arimitsu.

About BTO Sports:

BTO Sports is a leading motocross brand and distributor of all things motorsports. As a purveyor of quality products, BTO is expanding into new motor sports with each year. Additionally, BTO sponsors professional and amateur riders in the competitive motocross world. From motocross to snowmobiles to BMX, BTO is a household name that customers trust and come back to time and time again. Since 1999, BTO Sports has made it their mission to offer the widest selection of motocross parts and accessories on the web from their headquarters in Thousand Oaks, California. Visit www.btosports.com today for the latest in motor sports gear including Motocross helmets, Street Bike parts, and more from all the top Motocross brands. Whether you’re a recreational dirt biker or a serious motocross racer, BTO Sports has the Motocross gear you need.