StackAdapt Launches Re-Targeting for Native Advertising

Toronto, Canada, July 20, 2014 --(PR.com)-- StackAdapt is excited to announce the roll out of Re-targeting capability as a part of their Native Advertising platform.

This will allow marketers to reach users that previously expressed interest in products or services by visiting brand's owned media property.

Re-targeting is proven to be a very effective way to reach motivated users for a chance to communicate with them multiple times. Content Marketing through Native Advertising can be used to drive these users to an "educational or engaging stage" of the funnel to solve their specific problems, to entertain or amuse through a high quality content.

When utilizing re-targeting marketers can control the recency and frequency of ads. By recency they understand the time stamp of when the web visit occurred. For example, if the user visited the site within the last hour, marketers can set up a separate campaign targeting this user separately (by setting up "pixel fire = within the last hour"). Frequency cap will limit the amount of times the user will see an ad. This is done to reach more unique users as well as maintain ad experience on a high level.

The launch of Re-targeting capability for Native Advertising indicates StackAdapt's continuous dedication to be a top Native Advertising platform globally and give complete set of tools to marketers and brands to effectively communicate with their customers (current or future) through properly designed Content Marketing campaigns.