Smitten Baby Unveils New Smitten Bottles Baby Product Line for Retailers Targeting Gen-Y Parents

Edmonton, Canada, October 24, 2007 --(PR.com)-- Smitten Baby (www.SmittenBaby.com), a new baby product wholesaler launched in September, has announced the pending release of their Smitten Bottles – the first baby bottles designed in an artistic and fresh way to appeal to younger, trend-savvy parents. The baby product industry has spent the last several years trying to appeal to Gen-Y parents through funky designs and sheer functionality. Smitten Baby is the first company to take this trend to baby bottles, while also offering infant and toddler clothing with edgy designs and a positive message.

Smitten Baby hopes to capitalize not only on the recent industry-wide trends in fashion-forward baby products, but also on the local level, with designs ranging from guitars to cowboys that appeal to parents in a variety of localities. Overall, the trends have been leaning towards creating products that equate infants to “miniature adults,” as Sandy Jones, M.A. put it for BabyShopMagazine.com, the business magazine for independent juvenile product retailers. On that site, Jones explains that “baby product trends are shifting to appeal to the "Y" Generation with products emulating the tastes and entertainment values of today’s new crop of parents. These laid-back individuals demand functionality, comfort, and technical sophistication.”

Smitten Bottles will be available in November, and Smitten Baby is currently accepting wholesale orders for the bottles from baby boutiques and high-end retailers. Other Smitten Baby products available include the infant onesies, soft burnout toddler t-shirts, and vintage destroyed toddler t-shirts. Retailers interested in being one of the first to offer Smitten Bottles or other items in the Smitten Baby product lines can download an informational package at http://smittenbaby.com/Smitten_wholesaleinfo.pdf.

About Smitten Baby
Smitten Baby is a Canadian baby and toddler clothing and accessory company launched in September 2007 by partners Karey Wood, Kelly Hurley, and Jenifer Henderson. The company offers onesies and toddler t-shirts with funky, fashion-forward designs featuring inspirational quotes as well as Smitten Bottles, the first baby bottles taking advantage of contemporary design trends in the baby product industry.

For more information about wholesale orders and offering Smitten Baby products in your retail location, please visit www.SmittenBaby.com/wholesale.html.

For media inquiries, product images, or to set up interviews about Smitten Baby products, please visit www.SmittenBaby.com/press.html, or contact Kelly Hurley at 780-964-6745.

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