Breyers® Selects TFI Envision for In-Store Promotion

Norwalk, CT, August 03, 2014 --(PR.com)-- Retail stores can be an extremely competitive environment; in-store promotions can help companies differentiate their products from the competition. Companies can utilize in-store promotions to increase product visibility and brand awareness with consumers.

The Breyers® team at Unilever selected TFI Envision, Inc. to develop the graphics for an in-store promotion for their new Breyers® Gelato Indulgences™ product in the frozen foods aisle.

A combination of aisle blades and coupon machines were selected to carry the brand’s campaign theme “It’s Way Beyond Ice Cream”. Both hang directly on the freezer doors in the grocery store, interrupting the aisle, bringing attention to the product. Both the blades and coupon machines are 2 sided, giving the consumer a quick read no matter which way they come down the aisle.

The large aisle blade provides the stopping power and the coupon machine provides the incentive to try the product with a money saving coupon. They each carry the brand message “It’s Way Beyond Ice Cream” with a delicious visual of the product in the see-thru packaging which clearly shows the delicious trio of textures inside - creamy gelato, luscious sauces and gourmet toppings.

Coupons are responsible for driving a great deal of retail sales volume and can be effective tools for influencing consumer buying patterns. Coupons’ unique bar code helps retailers track purchase trends.

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.