WapStart Selects Celtra to Boost Mobile Display Advertising Capabilities

Moscow, Russia, August 06, 2014 --(PR.com)-- WapStart, the largest mobile advertising network in Russia and CIS, today announced it has partnered with Celtra, provider of the first cross-screen HTML5 technology for brand advertising, to deliver more effective advertising opportunities to its clients.

The partnership is a response to increased demand for non-standard advertising placements on mobile in recent years. The Russian mobile advertising market has grown rapidly since 2012 and, since working with Celtra, the number of CPM advertising campaigns has now increased to make up 12% of the WapStart network.

The integration of Celtra’s platform – AdCreator 4 – offers simpler and more cost-effective production, management and delivery of mobile advertising. WapStart now benefits from the ability to easily build highly engaging rich media ads that work seamlessly across all mobile platforms, enabling them to create and launch brand campaigns with ease and speed. This empowers advertisers to generate results quickly and cost-effectively.

Oleg Pavluchenko, managing partner, WapStart: “Our goal is to bring the most innovative solutions to our clients with a special focus on quality and reliability. Rich Media is one such technology providing the much needed improvement in user engagement and measurements. The partnership with Celtra, the global leading Mobile Rich Media and cross-screen HTML5 advertising provider, is a logical choice for us. This is especially important to our international advertisers who may have already invested in the Celtra creatives. I'm excited to offer such a great product to our clients and grow this fast developing market together.”

Jonathan Milne, General Manager, EMEA, Celtra, said: “WapStart has a huge presence across Russia and CIS, so we are delighted to be their partner. The demand for mobile rich media is growing exponentially across the globe and Celtra looks forward to working with WapStart to deliver more effective, more engaging and smarter mobile ads for them and their clients.”

About WapStart
WapStart is the largest mobile advertising network in Russia and CIS. The company provides services to thousands of mobile websites and applications within local and international markets. Monthly WapStart audience reach is 40 million people and over 5 billion impressions. WapStart offers advanced technologies for audience targeting and analysis, allowing to run effective mobile advertising campaigns with high ROI.

About Celtra Inc.
Celtra Inc. empowers agencies, media suppliers and brand leaders alike with an integrated, truly scalable cross-screen HTML5 technology for brand advertising on smartphones, tablets and desktop.

AdCreator 4 is built to run large-scale and complex campaigns. It is a single platform for streamlined ad creation, performance optimized serving and consolidated reporting with common metrics across all screens. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.

Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, Los Angeles, San Francisco, London (UK), Tokyo (JP) and Ljubljana (SI).