Encodex Talks Green in the Energy Savings Week 2007
Encodex® is the leading international provider of structured, standardised product information in the field of consumer technology including telecommunications, IT, electronic entertainment, household appliances, photographic equipment, office equipment and DIY. Encodex is a subsidiary of the GfK Group, one of the world's leading international research companies providing essential knowledge to industry, retail, and the service sector.
London, United Kingdom, October 25, 2007 --(PR.com)-- As the consumer awareness for greener products increases, it is fast becoming the responsibility of the manufacturers and the retailers to highlight and promote greener products.
As a value added partner, Encodex is committed to providing industry standard product specifications to their customers.
In the Domestic Appliances category itself, they have seen a change in the attitude of the customers.
There is evidence that consumers still want a high specification product with higher load capacities and spin speeds continuing to grow in importance. As an example of this in the twelve months to April, sales of washers with capacities in excess of 5kgs rose by 6%. Even the months since January, the trend continued at 3.5%.
At the same time, more and more customers are asking for energy efficient products. The products are being compared on Energy efficiency, Wash efficiency or even Energy and Water consumption. Out of the top models being sold in the market today, 20% of the highest selling models have an energy efficiency of A+ or A.
Encodex is able to provide these specifications for use by manufacturers and more importantly by retailers to be able to sell their products better.
Backed by the leading Market research company, GFK Marketing Services, Encodex is able to track and code these features comprehensively.
The Encodex business manager, Brian Flower, reports, “Increasing demands from our partners and the industry has led us to evolving our feature lists to reflect the industry energy standards. It is a continuance of Encodex’s commitment to it’s customers to provide the best product information system.”
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As a value added partner, Encodex is committed to providing industry standard product specifications to their customers.
In the Domestic Appliances category itself, they have seen a change in the attitude of the customers.
There is evidence that consumers still want a high specification product with higher load capacities and spin speeds continuing to grow in importance. As an example of this in the twelve months to April, sales of washers with capacities in excess of 5kgs rose by 6%. Even the months since January, the trend continued at 3.5%.
At the same time, more and more customers are asking for energy efficient products. The products are being compared on Energy efficiency, Wash efficiency or even Energy and Water consumption. Out of the top models being sold in the market today, 20% of the highest selling models have an energy efficiency of A+ or A.
Encodex is able to provide these specifications for use by manufacturers and more importantly by retailers to be able to sell their products better.
Backed by the leading Market research company, GFK Marketing Services, Encodex is able to track and code these features comprehensively.
The Encodex business manager, Brian Flower, reports, “Increasing demands from our partners and the industry has led us to evolving our feature lists to reflect the industry energy standards. It is a continuance of Encodex’s commitment to it’s customers to provide the best product information system.”
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Contact
GFK Encodex
Tullika Bhalla
0870 603 8100
www.encodex.co.uk
Tullika Bhalla
0870 603 8100
www.encodex.co.uk
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