Innovation Direct™ Tabbed as Official Marketing and Licensing Agent for Day-Zees Invention

South Miami, FL, August 20, 2014 --(PR.com)-- An innovative and functional twist on a widely used product, the Day-Zees, has been developed by Jessica Blanco of La Mesa, California. The invention's unique design allows it to serve multiple purposes for its users while also providing a comfortable resting place for their head.

The Day-Zees’s proprietary features enable it to also offer effective shielding and protection from the sun and similar light-based obstructions. The product’s compact size makes it easily portable and storable in a handbag or similar compartment. Additionally, the Day-Zees lends itself to personalization and imprinting of logos and images. Furthermore, it provides a level of personal comfort to its users when on the go. Moreover, the Day-Zees will be competitively priced and made from durable materials, adding to its appeal and making it a wise investment.

The Day-Zees is also in Patent Pending status within the United States Patent and Trademark Office.

Mrs. Blanco now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the pillow products industry are currently being targeted as candidates to eventually commercialize the Day-Zees on a worldwide basis.

In May 2014, Mrs. Blanco contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Day-Zees to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Day-Zees and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.