Innovation Direct™ Heading Up Licensing Campaign for EZ Shovel Invention

South Miami, FL, August 29, 2014 --(PR.com)-- An innovative new product designed to serve as a highly useful improvement of a widely used piece of outdoor equipment, the EZ Shovel, has been developed by Yahya Muhammad of Alton, Illinois. The invention's unique features enable it to greatly simplify the task of shoveling snow from one’s property.

The EZ Shovel eliminates the physical strain normally involved in shoveling. The product considerably reduces the time normally required to be outdoors during cold weather. Additionally, it is extremely user-friendly and easy to operate, requiring minimal effort. Furthermore, the EZ Shovel will be competitively priced and made from durable materials, adding to its appeal and making it a wise long-term investment.

The EZ Shovel is also in Patent Pending status within the United States Patent and Trademark Office.

Mr. Muhammad now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the garden equipment industry are currently being targeted as candidates to eventually commercialize the EZ Shovel on a worldwide basis.

In April 2014, Mr. Muhammad contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the EZ Shovel to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the EZ Shovel and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.